ED NACIONAL +
DESIGN AND ACQUISITION
Oscar is a new kind of health insurance company that is using technology to make insurance simple, intuitive, and human. Founded by some of the investors behind Instagram and Warby Parker, Oscar aims to create a better user experience for customers.
The ad campaign demonstrates how Oscar is humanizing the approach to healthcare. They're giving the brand a personality that people can relate to with a more conversational voice and through design that stands out from the category. Their Oscar characters help make the brand fun and personable, where most health insurance companies use cheesy stock photography that fails to connect with the audience.
Steve Peck, Chief Creative Officer at Design and Acquisition, explained to us why he selected Ed: "In choosing Ed, we liked his style and felt he could bring to life a simple, flat graphic approach that captured Oscar's personality. The work popped off the page and influenced how our characters were being developed for animation as well. Our film production partner, Hornet, adapted the work they were starting based on Ed's look and the digital product team liked the work so much that they changed their site design to incorporate his style into it."