WORK: AUDIO TOUR HACK
WNW members #36 Mark Svartz and #165 Hal Kirkland have released their latest installment of Audio Tour Hack in collaboration with The One Club and Creative Week. On display this week, Mad World puts a completely unique twist on some of the most award-winning television commercials of the past decade. After all, only the best ads stand the test of time. Even if that time is 50,000 years in the future.
Each commercial is interpreted as a serious documentation of what life was like for our ancient culture, much like how the hieroglyphics are interpreted as depictions of Ancient Egyptian life. (Maybe they were just ads too).
If you can't make it to NYC for Creative Week there's a preview below. You can check out the rest of Mad World on their site and if you're a fan of art or Transformers, take a listen to their first hack, Artobots, while you're there.