WORK: THIS IS GIPHY
WNW Members #1995 Mark Richard Miller & #2024 Dave Franzese are the mad scientists behind Dark Igloo. Last time we checked in on them, they had created The Greatest Board Game Never Made, basking in all of its 80s & 90s glory. Now, they're tackling the modern form of playtime, collaborating with Giphy. The video above is an introduction to the world of gifs, styled as a news report... and it's bananas. Dark Igloo tells us, "This was our first time putting a dog head on a human body. In a project filled with great moments, the newsroom set stands out: we stood an ipad up surrounded by small pieces of clear plastic to create the effect of an abstract, futuristic newsroom." Keep an eye out for Dave starring as "Trending Report Larry."
The gifs and images below take us on a gonzo odyssey through the branding and collateral developed for the news report, and for Giphy. "The big idea here was to bring gifs into the physical world, so all of the giphy business cards, stickers, and iphone cases feature lenticular holograms. It was an awesome opportunity to collaborate with some of our favorite gif artists (WNW Members #2697 Kyle Sauer, #2764 Julian Glander, & #1637 Tim Reynolds, and more)."