WORK: GAP + SOFIA COPPOLA
We recently posted a feature on GAP's previous campaign, directed by the David Fincher. Now, GAP has enlisted the direction of a second Hollywood director, none other than Sofia Coppola. WNW member #3374 Jaclyn Rink Crowley worked as Art Director on all four holiday spots, as well as four additional print ads. The tagline for this campaign is "You don't have to get them to give them GAP," and the series of ads perfectly highlights the awkwardness of holiday get-togethers with a collection of quirky characters and offbeat humor.