Click here for intelligent branding, creative process insights, and adorable dog actors. Lacey Waterman discusses Strand Studio’s complete rebrand of Ollie.
At the start of October, Netflix took the tried-and-true approach of larger-than-life advertising and subverted it beautifully. With messages updated weekly, Netflix’s new billboard mixes the wit that the company’s celebrated Twitter is known for with the nostalgic aesthetic of a cinema marquee.
The fact is that while most companies have struggled to change and make a difference, many professionals are getting tired of waiting for change. In response, they have created side projects to question and confront the status-quo on their own. Here are seven ways that some of them got the industry's attention.
After seeing the effect this election was having on their friends, the trio enlisted a fleet of more than 15 artists to create 1-2 minute loops of “chillness”. The Momentary Lapse website simply asks you to hit a button when you “Need A Break” from the brain-bending and demoralizing noise.
Dark Igloo took the term “passion project” to a new level by self-funding the film, designing the cars and race uniforms, writing and performing the soundtrack, flipping 50+ logos, and crashing the cars.
American shoe company Red Wing and ad agency Droga5 have launched a Labor Day initiative to help the 25 million Americans currently suffering from unemployment. With #LaborDayOn, Red Wing and Droga5 aim to rightfully shift the focus back to the workers and away from the discounts now synonymous with the holiday.
How did it all come together, in the middle of a pandemic no less? We caught up with the creatives from Nike, W+K, A52 and JOINT to help piece together the behind-the-scenes process that went into making the ad of the summer.
The Olympics were postponed until 2021. For the athletes competing, this delay presents a monumental challenge and gut punch. With many countries in various stages of lockdown, it’s become a creative challenge in resourcefulness for these athletes. She’s Going to Tokyo holds a torch to “how the strongest, most disciplined women among us are living right now so that perhaps the rest of us can learn some lessons.”
“I think we might not acknowledge that small children worry as much as they do. Without a means of expressing their anxieties, the stress can manifest and have adverse effects.”
Concepted and created by 18 WNW Members across the country, ClearTheAirDrop is a collection of messages for non-social-distancers, delivered safely and non-confrontationally via iPhone AirDrop. This project lets posters with large beautiful type and artistic GIFs of Glenn Close and Sting do the talking.
I Love You Infinity" is an autism awareness campaign by copywriter Lisa Berenson (Facebook) and her son William, in partnership with designer Oriana Gaeta (RGA) and Good Praxis Coop. The project is inspired by the unique, mathematical way William expresses his love by counting ‘I love yous’.
The project, titled COVID Uncovered, rallied twenty famous Italian artists to participate in a life drawing session via Skype. Two models were wearing all sorts of face protections seen in Italy lately: different types of surgical masks, as well as scarves and gas masks. The resulting drawings and sketches are now on auction online, with bids being donated to the Italian Red Cross.
To make an impact, sometimes you need more than words on a page. Fortunately, framing ideas in a visual context is what good illustrators do best. When hiring an illustrator, there's far from a shortage of talent. For hirers, this can be both a gift and a curse. Often, it's more about aligning the illustrator’s aesthetic with your goals than it is determining who is truly the best.
Identifying the right match for a specific position at your company can sometimes feel like trying to find a needle in a haystack. It may take some creativity in developing a well-rounded recruiting process that includes exposure on smaller, niche sites rather than just the large, well-known job boards.
“90s Art School”, a new experimental art project from Matthew Atkatz, plucks bygone photos from old shoeboxes and gives them a digital yet unpretentious revival.