WORK: SAMSUNG'S
HOLIDAY DREAMS
WNW Members #3388 Tristan Kincaid, #2942 RG Lacandola, and R/GA helped Samsung put all of its devices to the test. Using 74 synchronized Samsung gadgets, from a two-inch watch to a 65-inch curved television, this new holiday ad (above) celebrates Samsung through the use of Samsung. The story follows a girl who drifts through her dream chasing a stocking, from one device to the next. The ad required perfect timing of the animation with the movement of the camera to successfully capture this fragmented & dreamlike atmosphere. Watch the behind-the-scenes video below to see how they pulled it off.
Via Adweek
Get a firsthand glimpse of the vision behind the dream. Artful animation, innovative camera rigging, and a high tech installation came together in perfect harmony to bring this charming holiday tale to life across more than 70 Samsung screens. Watch the original video at http://smsng.us/Holiday and bring your holiday dreams to life at: http://smgmb.us/7u2.