WORK: SAMSUNG'S
HOLIDAY DREAMS
WNW Members #3388 Tristan Kincaid, #2942 RG Lacandola, and R/GA helped Samsung put all of its devices to the test. Using 74 synchronized Samsung gadgets, from a two-inch watch to a 65-inch curved television, this new holiday ad (above) celebrates Samsung through the use of Samsung. The story follows a girl who drifts through her dream chasing a stocking, from one device to the next. The ad required perfect timing of the animation with the movement of the camera to successfully capture this fragmented & dreamlike atmosphere. Watch the behind-the-scenes video below to see how they pulled it off.
Via Adweek
