NOT WORKING: MAKING DESIGNER CHOCOLATE
In the spirit of Valentine's Day, we interviewed WNW Member #3099 Matt Even about his company, Chocolate Editions. Matt shares the secret recipe to how he and his wife, Mary, started their stylish sweets brand. Grab a bar for your valentine on the way home tonight.
How did you get started in the chocolate industry?
Sort of by accident. A few Holidays ago we made a Chocolate Scrabble bar for presents, which got us a cease and desist letter. For us, that was an indication that we might be thinking in the right direction.
What's your process like?
It's pretty organic. We're always messing around with flavors and packaging ideas. Things just kind of happen.
Why did you start Chocolate Editions?
For us, it's important to have a non-client based creative outlet. So much of what we all do is about collaboration and compromise, and in that it's easy to lose sight of what you like, what you think.
What are your plans for the future?
We would like to expand into cookbooks and things for the kitchen.
Do you listen to the Willy Wonka soundtrack during production?
Ha! No Willy Wonka tunes, but music is key. If the vibes are right, then the sweets are tight.
Milk to White Bar
Neapolitan Bar
Tangerine Stripes Bar
Strawberry Bar
Sleepy Jones Egg
Sleepy Jones Egg Carton
Fair Ends Edition
