NOT WORKING: ON THE
ONE SHOW ANNUAL
New York-based photographer and WNW Member #1183 Ahmed Klink helped to create the covers and spreads for The One Show Annual. The whole process is explained in detail by Ahmed below.
"Each year the One Show celebrates the best work created in advertising and gathers the winners in three books - The One Show, The One Show Design and The One Show Interactive. The whole set is often referred to as 'The Bible of Advertising'. This year I worked with Creative Director Danilo Boer at BBDO to create the covers and spreads of each single one of the award categories. Danilo came up with the idea of using the One Show trophy itself as a metaphor to the creative process that goes into creating great advertising. We used the gold, silver and bronze pencils to scratch the names of the different categories on countless surfaces in the city. Walls, chairs, computers, TV's, couches, fire hydrants. Anything we found. We spent the day scarring the trophies, showing how much goes into making a work of art. The battered pencil was then photographed on the cover. Bruised by the battle but shining in gold."