What Happens When You Give Lebron James His Own Typeface

Athletes and celebrities are more and more becoming their own brand, separate from the films they work on and the teams they play for. They're even getting their own typefaces, thanks in part to WNW Member #6953 Sawdust Design (aka Jonathan Quainton and Rob Gonzalez.) The London-based duo is receiving lots of love on the internet for their unique typeface for the one and only Lebron "King" James. Having already assisted Nike with the brands of Kevin Durant and Kobe Bryant, Sawdust has now given Lebron an original typeface that embodies his bold style on and off the court.