Overshare Podcast: Director Elena Parasco on Sports and the Female Gaze
WORKING NOT WORKING
Overshare is a podcast and event series hosted by Working Not Working co-founder Justin Gignac. In a world of carefully curated portfolio sites and Instagram feeds, Justin sits down with his favorite creatives to get past the highlights and discuss the tough stuff we don't talk about in public often enough.
Episode 12 is an in-studio conversation with film director and creative director Elena Parasco. Justin chats with Elena about her burgeoning directing career and the motivation behind it. Instead of complaining about the lack of content that represented women in sport in a way that relates to her, she decided to make her own. The result is a growing body of work that examines sport and play through the female gaze. Disrupting those traditional, cliché stereotypes of sports imagery that we’re used to and making work that celebrates more accessible female role models.
Elena is tenacious and resilient when trying to get her ideas out into the world, whether for herself or for clients like Nike, Air Jordan, A$AP Rocky, Calvin Klein, and Guess. She touches on how her non-traditional background studying cognitive science and psychology has informed her creative career and filmmaking. And is adamant about the necessity to have women in the room when creating content.
In this episode, you will learn about embracing the doubt of others as motivation and how to find happiness in small wins. Especially, when going through challenging times in your career.