The Seductive Link Between
Euphoria and Creativity
MARIA FALBO / WNW Member
Euphoria... a big word packed with a heavy punch of feeling. Even the way it looks and sounds holds a sense of magic. Defined in the dictionary as "a feeling or state of intense excitement and happiness."
For me personally, euphoria is that abstract sweet spot, where the thin veil between the physical world and the dream world is blurred and infinite magic can be touched, realised, and released. This is where true creativity lies, where we gain access to the things that don't make logical sense.
Any creative will resonate with those sporadic creative outpours, enthusiastically filling your notebook with racing ideas. Most often for me in a hammock by the sea.
Artists and scientists throughout history have remarked on the bliss that accompanies a sudden creative insight. Einstein described his realisation of the general theory of relativity as the happiest moment of his life. More poetically, Virginia Woolf once observed, “Odd how the creative power brings the whole universe at once to order.”
With this I look to some creative friends that I've worked with already or that have inspired me along the way... to ask them the big question: what does Euphoria mean to you?
Jamie Humphreys - Skateboarder / Painter - To be in a place where nothing but goodness matters.
Courtney Trop - Fashion Blogger - The most intense high of happiness.
Tallulah Harlech - Stylist - Euphoria is serenity. Euphoria is making out with another human.
Jordan Storm Louise, Entreprenuer - Euphoria, for me, is the point when you feel every nerve in your body rush. For a second your skin dissipates and you forget to breathe out. It happens when I kiss someone new, when my body hits freezing cold water, when I dance.
The overall ruling theme is one of connection—to nature, to people, to the abstract beauty of the world. So to be creative, and to live a creative life, we need to look to cultivate this connection in our everyday lives. There’s something about living life with passion and intensity, including the full depth of human experience, that is conducive to creativity.
Creativity is boundless, limitless, and formless; it cannot be labelled or predicted. This is where for me the existing rigid ways of working don't make sense in creative fields. Offices too often run on fear, rules, and unyielding structure, creating contraction as opposed to connection.
Exploring the full depth of nature, freedom, and having the time to explore the subtleties in the world around us. Exploring our inner worlds too. This combination is where creativity sits dormant. That authentic creativity from the soul, the stuff that can't be replicated. And this is what our world needs, wants and desires right now. Healing and feeling should be our two priorities as creatives.
To be connected is to have the capacity to feel and this is where creativity will thrive.
Maria Falbo is the Founder and Creative Director at COPSON LONDON, which specializes in product, physical experiences, and brand collaborations. Maria's passions lie in evoking feelings, and positioning brands within relevant cultural touchpoints.