Branding the 2019 Spice Girls Tour with Studio Moross
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Since January when the call first came in, WNW Member Kate Moross has been leading Studio Moross on their biggest undertaking and most high-profile project to date: branding the Spice Girls’ Spice World 2019 Tour. It’s the first time the Spice Girls have shared the stage in 7 years, and the studio does a spectacular job of referencing the power of nostalgia that the Spice Girls represent while also establishing the work in a modern context. As Kate notes in a behind-the-scenes interview, “The show’s really inclusive, and it’s making sure that we’re celebrating every moment in Spice Girls history but also celebrating anyone who’s in the room with us.” The extensive branding project exists across art direction, branding, merchandise, visuals, and stage artwork. Studio Moross worked as part of a core creative team led by Lee Lodge to manage the live art direction and design across the screens and stage. They previously collaborated on Sam Smith’s “The Thrill of It All” world tour last year.
Unsurprisingly, most of the shows on the Spice World tour are already sold out. But if you’re based in the UK, you have the one-of-a-kind opportunity to witness and interact with Studio Moross’s unparalleled work in a larger-than-life setting. There’s also the added bonus of seeing the Spice Girls too.
Official photography by Andrew Timms