WORK: LOOKING
WNW Member #1923 Chris Rubino is behind the titles for the new HBO hit show Looking. We asked Rubino to give us a glimpse into his process for this project: "Initially I was trying some more conceptual routes. Then after discussing these with the director, Andrew Haigh, I decided to go in a more illustrative direction, paying homage to some of the hand painted signage you find all over the West Coast (as this show takes place in San Francisco). The research of signage around SF led me to the Bar signage you see below. The show is by no means exclusively about nightlife but it does play a big role and we felt referencing these places slightly in the titles was a cool idea. The neon sign immediately puts you into a specific place and mood. It seems to be working well and there is a thought that the title color will continue to change as the season continues."
Looking Titles
Looking Titles
Looking Titles
Looking San Francisco Bar References
Looking Sketches
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