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NOT GETTING ENOUGH CREDIT? SPRAY YOURSELF WITH VALIDATION

Working Not Working March 6, 2017

NOT GETTING ENOUGH CREDIT? SPRAY YOURSELF WITH VALIDATION


WNW Member Johnross Post and Hassan S. Ali are two creatives who know the smell of rejection, forever wafting through the advertising industry. They've also always wanted to create a campaign for a fragrance brand because they're often bizarre and off-the-wall. Instead of waiting for one to come around, the duo created an actual fragrance called "Validation." It's specifically for people in the advertising, creative, and startup industries. "Because if we can't get validation at our jobs, we might as well create a fragrance called Validation and spray some on ourselves, right?!" While there are heavy hints of humor and a profile of satire with the entire "Validation" campaign, it's a real fragrance that sounds like it smells pretty great. So why wait on hand and foot to earn validation, when you can just buy some right here?

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The Ingredients of Validation

Orange brightens the mood. Perfect for when you've been overlooked for that promotion at work.

Hints of rose provide balance and harmony to weekends spent coming up with ideas that will only get shot down by the client.

Notes of grapefruit provide a fruity mood booster. Ideal for days when no one buys the app or product you spent months making.

Bergamot's refreshing citrusy scent lifts the attitude of anyone feeling less than validated. The aromatic equivalent of 1000 Instagram likes.


Are you a WNW Member with new work, exhibits, products, or news to share? Email us!


In WORK Tags Validation, Fragrance, Johnross Post, FCB Chicago

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