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Getting Too Much Done? Spend Hours Coloring in this Music Video

Working Not Working May 24, 2017

Getting Too Much Done? Spend Hours Coloring in this Music Video

MIKE O'DONNELL / EDITOR


W+K Group Creative Director/WNW Member Craig Allen and production company MediaMonks have created a playful, interactive music video for Real Estate's new song "Stained Glass." And while the song is under 4 minutes, you could easily snap back to reality 4 hours later and wonder why everything around you looks so drab. Because "Stained Glass", directed by Allen, is really half "music video" and half "coloring book." And how you choose to interact with it is entirely up to you. You can color in the line-drawn video as the song progresses, or hit pause and color everything in to watch the entire video unfold in your preferred palette. Or you can be a boring grown-up and watch an already colored-in music video above. The choice is yours. But don't let all the possible decisions stress you out. This is supposed to be therapeutic. 


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In WORK Tags Craig Allen, Wieden+Kennedy, Media Monks, Real Estate, Music Video, Stained Glass, Coloring Book, Interactive

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