• Home
  • FAQs
  • WNW News
  • Creative Work
  • Opinion
  • Back to WNW
Menu

Working Not Working Magazine

  • Home
  • FAQs
  • WNW News
  • Creative Work
  • Opinion
  • Back to WNW
×

WORK: TYRANT

Working Not Working August 7, 2014

WORK: TYRANT


WNW Member #2782 Shane Griffin and Method Studios created a promo toolkit for TYRANT, a new original drama from FX Networks. Shane spoke to use about the inspiration and goal for this project:

FX Network challenged us to create a colossal labyrinth of middle eastern architecture to promo their new drama "Tyrant". Taking influence from the shows themes and art direction, we knew we were going to create something heavy, grand, and intimidating, yet abstracted from reality. It was paramount to us that the only sense of orientation in the spot was the setting sun, leaving our viewer to distinguish what is up and what is down.

Shane also touched on the creative process used to accomplish this look:

We created several animatics to experiment with composition, as many of these shots will never sit next to each other editorially, it was important to encapsulate the shows themes in each shot. The intense 3D texturing posted a huge design effort to familiarize ourselves with middle eastern motifs, and color palettes.

The custom Tyrant typography was also created in 3D, and re-designed to house a incredible amount of traditional middle eastern motifs and details. Notice how the logo locks to the camera in the final shot to create a sense of power, it's not willing to be moved!!

We developed the look with VRay in Maya, and composited in Nuke.
Our friends at Infinite Pitch created some bespoke audio for our own montage.

Keep your eyes peeled for future stellar work from Shane.

Follow Shane on WNW


Are you a WNW member with new work to share? Email us.


Tags Shane Griffin, Method, Tyrant, FX, Designer

Search Posts

 

Featured Posts

Featured
Sep 16, 2024
How to Tackle Employee Turnover in 2024: Lessons from Working Not Working on HR Brew
Sep 16, 2024
Sep 16, 2024
Sep 12, 2024
Creatives Spill the Tea: A Pulse Check on Employee Happiness
Sep 12, 2024
Sep 12, 2024
Apr 27, 2022
Nicole Lelacheur, a Senior Copywriter at JOAN, Talks Empathy, Instincts, & Keeping a Foot Firmly Planted Outside Adland
Apr 27, 2022
Apr 27, 2022
Apr 8, 2022
4 Steps to Build as a Business & Show Your Value, Courtesy of Carolyn Bothwell, Brand Strategist & Founder of Freelance Founders
Apr 8, 2022
Apr 8, 2022
Apr 8, 2022
6 Steps to Build Your Best Photography Portfolio
Apr 8, 2022
Apr 8, 2022
Mar 8, 2022
5 Portfolio Takeaways from Apple, Netflix, & Vans Animator Keenon Ferrell
Mar 8, 2022
Mar 8, 2022
Mar 8, 2022
Mischief President & “Sassy Bossypants” Kerry McKibbin on Stirring the Industry, Ideas Over Agency Theater, & the Power of “No”
Mar 8, 2022
Mar 8, 2022
Jan 25, 2022
5 Tips to Find Work, Collaborators, and Community on Working Not Working
Jan 25, 2022
Jan 25, 2022
Dec 20, 2021
TOV Consultant Vikki Ross Helps Brands To Become Human & Humans To Become Copywriters. (Sorry Robots.)
Dec 20, 2021
Dec 20, 2021
Nov 15, 2021
13 Steps to Create a Stand-Out Profile on Working Not Working
Nov 15, 2021
Nov 15, 2021

Powered by Squarespace