Collins/Nisowski + Commonwealth
WORKING NOT WORKING
The two New York-based freelancers created and produced four :60 spots for the effort, including directing two of them themselves. They also contributed to a complete site reboot of www.chevroletfc.com, which has over 100 unique pieces of original content celebrating Chevrolet’s worldwide commitment to the power of play, and aggregated all the social media conversations surrounding the tagline “What Do You #PlayFor?”
In addition to sponsoring Man United, Chevrolet is donating 1.5 million virtually indestructible soccer balls to children around the world and restoring soccer pitches globally in places where play is needed most, such as in the slums of Bandung, Indonesia.
Greg and Emil spoke to WNW about the process of this extensive campaign:
"The 'Glory Glory' spot was filmed in and around Manchester, England - a proud city that has enough architectural history to pull off a sense of time travel. As for the shirts themselves, after the idea was sold, we went back and did extensive research to find the winningest and most iconic Man United jerseys in the history of the club-and since it’s Man United, there are a lot!"
"After that, we found the architecture around the city to match and then film at. Once those eras and shots were established, we worked to add in cameo appearances by some of the Manchester United legends-that is, the guys who proudly wore the shirts during those times. Legends like Sir Bobby Charlton, Dennis Law, Dennis Irwin and Gary Pallister-nine in sum."
"What we didn’t realize going into this was the amazing amount of security and confidentiality that needed to be baked into the shoot itself. So to prevent photo leaks and potential counterfeiting of the shirts, extensive NDAs were signed, entire city blocks were closed off (including closing down all of Old Trafford stadium for a day). Large scrims were used to surround the sets with armed guards in front of them, and the shirts themselves were held under tight security by club personnel."
"All in all, it was a six month project, creating, creative directing and ultimately producing everything. There are a million people to thank on it, but in this case, if it weren’t for Working Not Working, we wouldn’t have had such an amazing opportunity, and for that, we’ll always be grateful."