“I used to wait around until someone else said the thing I was thinking in order to validate it. Don’t wait to speak on the things you believe in.”
Read MoreMischief President & “Sassy Bossypants” Kerry McKibbin on Stirring the Industry, Ideas Over Agency Theater, & the Power of “No”
Mischeif President, Partner & “Sassy Bossypants” Kerry McKibbin offers unique insight into Mischief’s creation, creating mischief daily, and “the power of no.”
Read MoreTOV Consultant Vikki Ross Helps Brands To Become Human & Humans To Become Copywriters. (Sorry Robots.)
I encourage brands to be confident with what they say and how they say it. I work with some of the biggest brands in the world and it’s so frustrating when they look to their competitors for inspiration when they could and should be leading the way for their category.
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"100 Roses from Concrete" Provides Sunlight, Soil, & Water For Creative People of Color
Thacker created 100 Roses From Concrete, but he’s also done so much more, that to paint him as just its founder would do his journey so far an injustice. Here he is explaining the origin of 100 Roses From Concrete, the Young Commodores Program, what real diversity and inclusion look like, and much much more.
Read More"Globally, the Narrative Pen Is in White Folks’ Hands." Nigerian Copywriter Dotun Bello on the Need for Industry Change
“I think the biggest problem is that globally the narrative pen is in white folks’ hands. Even in Africa, our regional campaigns are created all the way in London. That's ridiculous to me. I think we need to give the people the narrative pen.”
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Talent Talk with Kim Lovell, Creative Talent Manager at VMLY&R
After a year stint as a Creative Recruiter at the Creative Circle, Lovell’s brought her talents to VMLY&R and constantly works to fill its staff with the greatest creative minds that she can. Here’s her process and perspective on finding talent.
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As The Martin Agency’s CCO, Danny Robinson Sets the Creative Tone & Asks the Right Questions
Over the past 17 years, Robinson has worked as a SVP/Group Creative Director, Chief Client Officer, and Chief Creative Officer as of last August. He’s seen a lot during his time with The Martin Agency. Here’s an exhaustive look at the grand scope of working at the agency, evolving creatively, and intrinsic learning as it relates to his work.
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Larry Gordon’s Passion for Advertising Diversity Will Change the Industry for the Better
Gordon explains diversity in advertising with the same passion that goes into explaining new ideas. Our conversation about his background quickly moved into the steps that advertising needs to take to become more inclusive and I think it’s all the better for it. For agencies looking to make some serious change, Gordon practically lays out the blueprint that will help the creative world change for the better.
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Emily Berger Started in Accounting. Now She’s an Award-Winning Creative Leader.
Coming from a family that spoke about ads at the dinner table with the same air of normalcy as sports, Emily Berger was always destined to become a creative titan. While interning in an ad agency accounting department and hating every second of it, she realized that she wanted to do what the creatives were doing and made it her mission to be like them.
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Start With People: How The Working Assembly Builds Company Culture
What does it mean to build a company culture? What is “meaningful” when it comes to work? When we had the opportunity to speak to Jolene Delisle, Founder and Head of Creative at The Working Assembly, about starting her own agency and building out a team, these two questions centered our conversation.
Read MoreHow Portfolio School Alternatives Are Teaching Aspiring Advertising Creatives For Free
At the One School, Polanco spent 16 weeks on a crash course learning the ins and outs of being a creative. Here, she explains how her creative background and education at the One School have prepared her to be a creative within the advertising industry.
Read MoreWhat It Takes to Run an Agency, In the Eyes of Mojo Supermarket’s Mo Said
In the nearly three years since Mojo Supermarket has existed, the agency has hacked the Oscars, declared baseball dead for Adidas, and even designed a toilet for bad advertising. Each of its projects gets more attention than the last, and Mo wants it to become a home for creatives looking to make the most unique work of their career.
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Creative Director Edward Yeung Prioritizes Representation in Their Work, a “Beautiful Crusade for Good”
The award-winning non-binary interdisciplinary creative is an Associate Creative Director at Spotify, where they’ve worked on different rollouts for artists such as Billie Eilish, BLACKPINK, and Maluma. Along with their role as a Co-Founder of the brand Crushed Tonic, Yeung’s hands are full as they continue to realize the full extent of their creative abilities.
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How Ray Smiling Adds Destruction Into Creativity
Ray Smiling speaks about creativity as if it were a recap of a Transformers fight. It’s about creating and destroying, it “needs more explosions.” He’s the kind of Creative Director that you want to have if you’re into advertising. His ability to think outside of the box, and encourage other creatives to do so, is well-documented.
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Donye Taylor Cut Her Own Path Into The Creative Industry
From working with R&B artist 6LACK to market his 600 Degrees hot sauce to handling creative direction for a project with Nike, Donye Taylor has carved her own path on her terms. She’s not letting up for anyone. Taylor talks The Digital Footprint, what drives her, and what she plans on doing in the future.
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How Oriel Davis-Lyons Is Changing Diversity In The Ad Industry — One Class At A Time
“We're only ever seeing books from the people who have the privilege of being able to put them together. And that often excludes Black creatives. ONE School is a way to make sure that there is an alternative way into this industry.”
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Felix Richter’s Decade at Droga5 Proves a Mastery Of Creative
Felix Richter is the Co-Chief Creative Officer for one of the most well-known agencies in the world. His executive-level creative decisions have left his gargantuan fingerprints on some of the industry’s most well-known campaigns. He’s an inspiration to creatives everywhere — not just for his work in the industry, but also for his approach to being creative altogether.
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Photography: Noire Mouliom
These Black Creatives Founded Six Cinquième, One Of Canada’s Most Exciting New Creative Agencies
In just two years, Six Cinquième has become the blueprint for rising, self-established agencies—especially for Black creatives, who make up an absurdly small percentage of the advertising industry. Now, they’re speaking to Working Not Working about it all: being creatives, establishing their highly sought-after agency, and the vision that they have for the future.
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Shiloh Gray, Winc’s VP Of Brand, Has Made His Creative Passion Mentoring Other Creatives
Gray has spent years applying what he’s learned in the industry, and what he’s discovered seeing creatives operate on all levels, through mentoring Black and Brown rising creatives. Here’s Gray on his creative philosophy, mentoring, and what all creatives should know, below.
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