“I used to wait around until someone else said the thing I was thinking in order to validate it. Don’t wait to speak on the things you believe in.”
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4 Steps to Build as a Business & Show Your Value, Courtesy of Carolyn Bothwell, Brand Strategist & Founder of Freelance Founders
On Friday, April 1st, First Fridays Host Elyn Kazarian and Brand Strategist, Copywriter and Founder of Freelance Founders, Carolyn Bothwell, got together to talk about a topic that is no joke: financial literacy and security.
Read MoreMischief President & “Sassy Bossypants” Kerry McKibbin on Stirring the Industry, Ideas Over Agency Theater, & the Power of “No”
Mischeif President, Partner & “Sassy Bossypants” Kerry McKibbin offers unique insight into Mischief’s creation, creating mischief daily, and “the power of no.”
Read MoreTOV Consultant Vikki Ross Helps Brands To Become Human & Humans To Become Copywriters. (Sorry Robots.)
I encourage brands to be confident with what they say and how they say it. I work with some of the biggest brands in the world and it’s so frustrating when they look to their competitors for inspiration when they could and should be leading the way for their category.
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"100 Roses from Concrete" Provides Sunlight, Soil, & Water For Creative People of Color
Thacker created 100 Roses From Concrete, but he’s also done so much more, that to paint him as just its founder would do his journey so far an injustice. Here he is explaining the origin of 100 Roses From Concrete, the Young Commodores Program, what real diversity and inclusion look like, and much much more.
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Talent Talk with Kim Lovell, Creative Talent Manager at VMLY&R
After a year stint as a Creative Recruiter at the Creative Circle, Lovell’s brought her talents to VMLY&R and constantly works to fill its staff with the greatest creative minds that she can. Here’s her process and perspective on finding talent.
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As The Martin Agency’s CCO, Danny Robinson Sets the Creative Tone & Asks the Right Questions
Over the past 17 years, Robinson has worked as a SVP/Group Creative Director, Chief Client Officer, and Chief Creative Officer as of last August. He’s seen a lot during his time with The Martin Agency. Here’s an exhaustive look at the grand scope of working at the agency, evolving creatively, and intrinsic learning as it relates to his work.
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Emily Berger Started in Accounting. Now She’s an Award-Winning Creative Leader.
Coming from a family that spoke about ads at the dinner table with the same air of normalcy as sports, Emily Berger was always destined to become a creative titan. While interning in an ad agency accounting department and hating every second of it, she realized that she wanted to do what the creatives were doing and made it her mission to be like them.
Read MoreWhat It Takes to Run an Agency, In the Eyes of Mojo Supermarket’s Mo Said
In the nearly three years since Mojo Supermarket has existed, the agency has hacked the Oscars, declared baseball dead for Adidas, and even designed a toilet for bad advertising. Each of its projects gets more attention than the last, and Mo wants it to become a home for creatives looking to make the most unique work of their career.
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Creative Director Edward Yeung Prioritizes Representation in Their Work, a “Beautiful Crusade for Good”
The award-winning non-binary interdisciplinary creative is an Associate Creative Director at Spotify, where they’ve worked on different rollouts for artists such as Billie Eilish, BLACKPINK, and Maluma. Along with their role as a Co-Founder of the brand Crushed Tonic, Yeung’s hands are full as they continue to realize the full extent of their creative abilities.
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How Ray Smiling Adds Destruction Into Creativity
Ray Smiling speaks about creativity as if it were a recap of a Transformers fight. It’s about creating and destroying, it “needs more explosions.” He’s the kind of Creative Director that you want to have if you’re into advertising. His ability to think outside of the box, and encourage other creatives to do so, is well-documented.
Read MoreArtwork by WNW Member Chris Burnett
50 People & Companies Inspiring the Working Not Working Community Right Now
We asked WNW members to tell us about the creative people who most inspired them, the companies whose projects most impressed them, and their under-the-radar discoveries who deserve to be household names.
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Shiloh Gray, Winc’s VP Of Brand, Has Made His Creative Passion Mentoring Other Creatives
Gray has spent years applying what he’s learned in the industry, and what he’s discovered seeing creatives operate on all levels, through mentoring Black and Brown rising creatives. Here’s Gray on his creative philosophy, mentoring, and what all creatives should know, below.
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Photo by EVERGIB
Canceling the Confederacy: The Dismantling of One of the Most Powerful Brands in American History
“In some cases, a brand stretches or distorts the truth to appeal to its audience. Do we really think Pop-Tarts are part of a nutritious breakfast, as Kellogg's suggests? Over time, the reinforcement of this skewed reality becomes accepted as the norm. It's exactly how the rise of the Confederacy brand came to pass.”
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Illustration by WNW Member Mark Wang
The Villain We Deserve: When Turning a Blind Eye to Hatred Weakens the Critical Gaze
“When design turned up its nose at thoughtful criticism through civilized discourse in favor of strictly 'good vibes', it created a vacuum...All systems require balance and by avoiding this requirement, we collectively created instability.”
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Illustration by WNW Member Sol Cotti
How Creative Leadership Is Collaborating Remotely with Clients, Staff, and Freelancers
“I think I had a profound misconception of what it means to be an office and what that requires. A lot of people were guilty of this...we are still very much working through the implications of it now.”
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Animated illustration by Emily Parsons
Creative Turns: Graham Nelson––From Law School to Entertainment
From a start in law school, to Japanese TV, to a strategist at Huffington Post and now off-screen writer and on-screen creative at studios like Vox and Netflix, Graham Nelson’s path has been anything but predictable. His leading advice? …
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4 Takeaways from Working Not Working’s Recruiter Roundtable
Working Not Working hosted a roundtable conversation with two senior recruiters from highly-celebrated companies Wieden+Kennedy and Squarespace. Our digital audience of creatives left the conversation feeling better educated on the thoughts and considerations of those who bring them work. Here are some highlights.
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Overshare Podcast: Romance in the Time of Quarantine - A Masterclass from Photographer, Drone Flirter, & Bubble Boy Jeremy Cohen
In the season 3 finale of Overshare, host Justin Gignac sits down with Brooklyn-based photographer Jeremy Cohen, whose whirlwind saga involves drone flirtation, a human-sized bubble, millions of views, a great distraction for all of us, and a reminder of our shared humanity.
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