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Nicole Lelacheur, a Senior Copywriter at JOAN, Talks Empathy, Instincts, & Keeping a Foot Firmly Planted Outside Adland

Working Not Working April 27, 2022

“I used to wait around until someone else said the thing I was thinking in order to validate it. Don’t wait to speak on the things you believe in.”

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In INTERVIEWS Tags Nicole Lelacheur, copywriter, JOAN, empathy, interview, conversation, advertising, adland, creativity, advice, creative career, pitch, brief, talent, Trey Alston

Mischief President & “Sassy Bossypants” Kerry McKibbin on Stirring the Industry, Ideas Over Agency Theater, & the Power of “No”

Working Not Working March 8, 2022

Mischeif President, Partner & “Sassy Bossypants” Kerry McKibbin offers unique insight into Mischief’s creation, creating mischief daily, and “the power of no.”

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In INTERVIEWS Tags Mischief, MSCHF, No Fixed Address, Kerry McKibbin, interview, Trey Alston, conversation, advertising, agency, ad agency, P5

TOV Consultant Vikki Ross Helps Brands To Become Human & Humans To Become Copywriters. (Sorry Robots.)

Working Not Working December 20, 2021

I encourage brands to be confident with what they say and how they say it. I work with some of the biggest brands in the world and it’s so frustrating when they look to their competitors for inspiration when they could and should be leading the way for their category.

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In INTERVIEWS Tags Vikki Ross, copywriters, copywriting, consultant, advertising, creative industry, talent, conversation, interview
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"100 Roses from Concrete" Provides Sunlight, Soil, & Water For Creative People of Color

Working Not Working October 27, 2021

Thacker created 100 Roses From Concrete, but he’s also done so much more, that to paint him as just its founder would do his journey so far an injustice. Here he is explaining the origin of 100 Roses From Concrete, the Young Commodores Program, what real diversity and inclusion look like, and much much more.

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In INTERVIEWS Tags Keni Thacker, 100 Roses from Concrete, DE&I, interview, conversation, diversity, creative people, Black talent
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Talent Talk with Kim Lovell, Creative Talent Manager at VMLY&R

Working Not Working August 18, 2021

After a year stint as a Creative Recruiter at the Creative Circle, Lovell’s brought her talents to VMLY&R and constantly works to fill its staff with the greatest creative minds that she can. Here’s her process and perspective on finding talent.

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In INTERVIEWS Tags VMLY&R, interview, Kim Lovell, Trey Alston, advertising, recruiting, recruiter, talent, how to, advice, conversation, portfolio, creativity
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As The Martin Agency’s CCO, Danny Robinson Sets the Creative Tone & Asks the Right Questions

Working Not Working August 18, 2021

Over the past 17 years, Robinson has worked as a SVP/Group Creative Director, Chief Client Officer, and Chief Creative Officer as of last August. He’s seen a lot during his time with The Martin Agency. Here’s an exhaustive look at the grand scope of working at the agency, evolving creatively, and intrinsic learning as it relates to his work.

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In INTERVIEWS Tags Danny Robinson, The Martin Agency, interview, Trey Alston, conversation, chief creative officer, talent
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Larry Gordon’s Passion for Advertising Diversity Will Change the Industry for the Better

Working Not Working August 3, 2021

Gordon explains diversity in advertising with the same passion that goes into explaining new ideas. Our conversation about his background quickly moved into the steps that advertising needs to take to become more inclusive and I think it’s all the better for it. For agencies looking to make some serious change, Gordon practically lays out the blueprint that will help the creative world change for the better.

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In INTERVIEWS Tags Larry Gordon, Creative Director, creative director, Laundry Service, advertising, agency, diveristy, Black creatives, branding, marketing, interview
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Emily Berger Started in Accounting. Now She’s an Award-Winning Creative Leader.

Working Not Working July 21, 2021

Coming from a family that spoke about ads at the dinner table with the same air of normalcy as sports, Emily Berger was always destined to become a creative titan. While interning in an ad agency accounting department and hating every second of it, she realized that she wanted to do what the creatives were doing and made it her mission to be like them.

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In INTERVIEWS Tags Emily Berger, accounting, Mojo Supermarket, Droga5, Creative Leaders, Next Creative Leaders, advertising, agency, ad agency, creatives, marketing, branding, Trey Alston, interview, conversation

What It Takes to Run an Agency, In the Eyes of Mojo Supermarket’s Mo Said

Working Not Working June 16, 2021

In the nearly three years since Mojo Supermarket has existed, the agency has hacked the Oscars, declared baseball dead for Adidas, and even designed a toilet for bad advertising. Each of its projects gets more attention than the last, and Mo wants it to become a home for creatives looking to make the most unique work of their career.

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In INTERVIEWS Tags Mo Said, Mojo Supermarket, advertising, creativity, interview, conversation, Trey Alston, agency, Creative Director, company: 131538, company: 130785
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Creative Director Edward Yeung Prioritizes Representation in Their Work, a “Beautiful Crusade for Good”

Working Not Working May 20, 2021

The award-winning non-binary interdisciplinary creative is an Associate Creative Director at Spotify, where they’ve worked on different rollouts for artists such as Billie Eilish, BLACKPINK, and Maluma. Along with their role as a Co-Founder of the brand Crushed Tonic, Yeung’s hands are full as they continue to realize the full extent of their creative abilities.

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In INTERVIEWS Tags Edward Yeung, Spotify, art director, designer, Crushed Tonic, Young Guns, young gun, interview, Trey Alston, conversation, talent, advice, submission, creative direction, career goals
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How Ray Smiling Adds Destruction Into Creativity

Working Not Working May 10, 2021

Ray Smiling speaks about creativity as if it were a recap of a Transformers fight. It’s about creating and destroying, it “needs more explosions.” He’s the kind of Creative Director that you want to have if you’re into advertising. His ability to think outside of the box, and encourage other creatives to do so, is well-documented.

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In INTERVIEWS Tags Ray Smiling, Translation, interview, Trey Alston, conversation, creativity, advertising, industry, talent, Creative Director, design, Adidas, Working Not Working
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Donye Taylor Cut Her Own Path Into The Creative Industry

Working Not Working April 26, 2021

From working with R&B artist 6LACK to market his 600 Degrees hot sauce to handling creative direction for a project with Nike, Donye Taylor has carved her own path on her terms. She’s not letting up for anyone. Taylor talks The Digital Footprint, what drives her, and what she plans on doing in the future.

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In INTERVIEWS Tags Donye Taylor, The Digital Footprint, advertising, Black creatives, creativity, interview, branding, strategist, consultant, designer, creative direction, Working Not Working
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Felix Richter’s Decade at Droga5 Proves a Mastery Of Creative

Working Not Working March 4, 2021

Felix Richter is the Co-Chief Creative Officer for one of the most well-known agencies in the world. His executive-level creative decisions have left his gargantuan fingerprints on some of the industry’s most well-known campaigns. He’s an inspiration to creatives everywhere — not just for his work in the industry, but also for his approach to being creative altogether.

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In INTERVIEWS Tags Felix Richter, Droga5, advertising, agency, interview, Trey Alston, chief creative officer, talent, marketing, advice
Photography: Noire Mouliom

Photography: Noire Mouliom

These Black Creatives Founded Six Cinquième, One Of Canada’s Most Exciting New Creative Agencies

Working Not Working March 1, 2021

In just two years, Six Cinquième has become the blueprint for rising, self-established agencies—especially for Black creatives, who make up an absurdly small percentage of the advertising industry. Now, they’re speaking to Working Not Working about it all: being creatives, establishing their highly sought-after agency, and the vision that they have for the future.

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In INTERVIEWS Tags Miro LaFlaga, Ashley Phillips, Canada, Trey Alston, interview, advertising, BIPOC, Black, creativity, talent, agency
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Shiloh Gray, Winc’s VP Of Brand, Has Made His Creative Passion Mentoring Other Creatives

Working Not Working February 4, 2021

Gray has spent years applying what he’s learned in the industry, and what he’s discovered seeing creatives operate on all levels, through mentoring Black and Brown rising creatives. Here’s Gray on his creative philosophy, mentoring, and what all creatives should know, below.

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In INTERVIEWS Tags Shiloh Gray, Winc, Trey Alston, interview, conversation, creative industry, Working Not Working
Photo by Mckenzie Grant-Gordon (Painting titled “Recognition”)

Photo by Mckenzie Grant-Gordon (Painting titled “Recognition”)

Jewel Ham’s Creativity With Spotify Changed The Internet This Holiday Season. Now, She Wants Her Art To Change The World

Working Not Working January 7, 2021

Jewel Ham now has an appreciation for creativity on a smaller scale—one that’s decidedly not corporate. Here’s Jewel Ham on interning at Spotify, her definition of creativity, advice for future creatives, and building community in Charlotte.

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In INTERVIEWS Tags Jewel Ham, artist, fine art, Spotify, intern, graduate, internet, Charlotte, community, talent, painter, interview, Trey Alston

Work With Ahmed Klink

Working Not Working July 17, 2020

“You start in one place and you end up somewhere else at the end.” Work With is a film series from Working Not Working that introduces you to the creatives behind the work. In this installment, Ahmed Klink shows you that when you take the time to visualize where you want to be, making moves becomes second nature.

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In WNW NEWS Tags media-format, Work With, Ahmed Klink, photographer, filmmaker, Sunday Afternoon, advertising, portrait, photography, interview, film series, Working Not Working

Space Was an Out-of-Touch Client in Need of a New Brand Strategy. Meet Supercluster, Its New Creative Agency

Working Not Working July 15, 2020

Started by the folks at GrandArmy and A24 with support from Dropbox, Supercluster launched last summer on the precipice of a new golden age of space exploration. What’s a creative agency like GrandArmy doing in the space news race? What they’re best at.

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In INTERVIEWS Tags Spacecluster, interview, space, NASA, SpaceX, Elon Musk, GrandArmy, A24, Design, storytelling, branding, identity, client, project, creativity, space program, space travel, rocket, launch, Eric Collins, Larry Pipitone
Animated illustration by Emily Parsons

Animated illustration by Emily Parsons

Creative Turns: Graham Nelson––From Law School to Entertainment

Working Not Working July 13, 2020

From a start in law school, to Japanese TV, to a strategist at Huffington Post and now off-screen writer and on-screen creative at studios like Vox and Netflix, Graham Nelson’s path has been anything but predictable. His leading advice? …

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In INTERVIEWS Tags Graham Nelson, Creative Turns, Emily Parsons, reinvention, creativity, creative industry, talent, Netflix, Vox, interview, conversation
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