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Space Was an Out-of-Touch Client in Need of a New Brand Strategy. Meet Supercluster, Its New Creative Agency

Working Not Working July 15, 2020

Started by the folks at GrandArmy and A24 with support from Dropbox, Supercluster launched last summer on the precipice of a new golden age of space exploration. What’s a creative agency like GrandArmy doing in the space news race? What they’re best at.

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In INTERVIEWS Tags Spacecluster, interview, space, NASA, SpaceX, Elon Musk, GrandArmy, A24, Design, storytelling, branding, identity, client, project, creativity, space program, space travel, rocket, launch, Eric Collins, Larry Pipitone
New Balance.png

WNW Connects: Alex Center with New Balance Basketball

Working Not Working July 18, 2019

“Over the course of the next year, we imagined what would become New Balance Basketball. A brand that could stand out in the crowded sneaker space by doing things independently, not about hype, but by being humble, focusing on craft, all while staying true to New Balance’s legacy. Then they signed Kawhi Leonard. The perfect partner.”

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In WORK Tags media-format, fun guy, Alex Center, New Balance, Kawhi Leonard, Talent, Basketball, branding, design, launch, the robot company, sports, sports design, WNW CONNECTS

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