In our conversation, Alex Center shared the specific strategies he uses to ensure his CENTER team is able to produce their best work, along with where he finds new creative talent for projects.
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WNW Connects: Alex Center with New Balance Basketball
“Over the course of the next year, we imagined what would become New Balance Basketball. A brand that could stand out in the crowded sneaker space by doing things independently, not about hype, but by being humble, focusing on craft, all while staying true to New Balance’s legacy. Then they signed Kawhi Leonard. The perfect partner.”
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