“Over the course of the next year, we imagined what would become New Balance Basketball. A brand that could stand out in the crowded sneaker space by doing things independently, not about hype, but by being humble, focusing on craft, all while staying true to New Balance’s legacy. Then they signed Kawhi Leonard. The perfect partner.”
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What Creative Communities Can Learn From Pickup Basketball
The worlds of arts and sports are in constant conversation. Many artists in our community have a foot in both, often producing sports-inspired projects. And a simple glance at the lines, materials, and equipment that define each and every sport displays the sheer force that design holds over the sports world. WNW Member Kasper Nyman's ongoing project Cities of Basketball directs a seemingly straightforward conversation between public basketball courts and design, but there's much more at work underneath the surface. We talk to the Copenhagen-based creative about his passion for pickup basketball, how design informs the sport and setting, and what creative communities like Working Not Working can learn from the inherent community aspect of pickup basketball culture.
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WORK: MARCH MADNESS
WORK: MARCH MADNESS
For those of you still reliving the Super Bowl, time to get out from under the football because March Madness is here! And that means the WNW Bracket Pool is back and hopefully you've already joined. Will last year's winner, WNW Member #699 Alex Shulhafer, repeat?
To get in the basketball spirit, WNW Members #1529 Tim Wassler, #703 Mark Voehringer, and BBDO have created four hilarious spots for AT&T's March Madness campaign titled "Legends." Expect to see more from retired basketball greats Shaquille O’Neal, Julius “Dr J” Erving, Clyde Drexler, and Christian Laettner as the tournament progresses.
"Legends"
