What is the 10x project, and how did it get started?
Richard: The 10x is an annual illustrated list of visual artists’ favorite albums of the year. The first was 10x10 in 2010 and originally posted to flickr (remember flickr?). Sharing just a list of my favorite albums seemed a little plain, so I jazzed things up with some illustrations.
In 2014 Eric joined the project and it’s all been downhill from there.
Eric: He means downhill like downhill skiing. You know, jumping off hills in neon colored outfits, crossing skis together in midair while an electric guitar wails kinda stuff. It’s just Richards’ weird way of saying I made the project cool.
Richard: In 2015 we upped the ante and asked a few fellow illustrators and designers to join in, bringing the number up to 10. It was a blast seeing what other creatives were listening to that year.
Eric: So naturally we bumped it up to 19 artists this year, which was a totally intentional number and had nothing to do with anyone dropping out last minute. Totally meant for it to be 19.
Richard: Yes. 19 is a nice round number.