“Companies paint their logos rainbow across Instagram, Facebook, and Twitter for a month—boasting about how accepting they are and sauntering through Pride parades catapulting rainbow-logoed koozies, t-shirts, and all kinds of unnecessarily branded crap into crowds of bystanders. Then as soon as they appeared, they disappear. Complete radio silence for the other 11 months of the year.”
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Illustration by WNW Member Tallulah Fontaine
Selling Your Soul: Can Artists Consciously Work with Big Brands?
I am constantly searching for the alignment of the truest truth between myself and the brands I service. Where can I celebrate synchronicity? ... As small businesses, we can’t solve these brands’ idiosyncrasies, but we can anchor our messages to the values we support. Can we find a way to bring impactful work into existence for someone that wouldn’t be reached otherwise?
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