I am constantly searching for the alignment of the truest truth between myself and the brands I service. Where can I celebrate synchronicity? ... As small businesses, we can’t solve these brands’ idiosyncrasies, but we can anchor our messages to the values we support. Can we find a way to bring impactful work into existence for someone that wouldn’t be reached otherwise?
Read MoreDear Brands: If You Want to Profit, Fight For Us.
“The traditional convention of capitalism is that ethics and profit are frequently at odds. However, we are entering an era of what economist Chris Ladd calls ‘Social Capitalism,’ in which people treat a purchase less like a trade of goods and more like a vote.”
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