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Illustration by WNW Member Tallulah Fontaine

Illustration by WNW Member Tallulah Fontaine

Selling Your Soul: Can Artists Consciously Work with Big Brands?

Working Not Working July 2, 2019

I am constantly searching for the alignment of the truest truth between myself and the brands I service. Where can I celebrate synchronicity? ... As small businesses, we can’t solve these brands’ idiosyncrasies, but we can anchor our messages to the values we support. Can we find a way to bring impactful work into existence for someone that wouldn’t be reached otherwise?

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In OPINION Tags Danielle Evans, Selling Out, Opinion, Op-Ed, Tallulah Fontaine, Advice, Thought, Creativity, Clients, Brands, Companies, Corporations
Illustration by Emily Schiff-Slater

Illustration by Emily Schiff-Slater

Dear Brands: If You Want to Profit, Fight For Us.

Working Not Working June 7, 2018

“The traditional convention of capitalism is that ethics and profit are frequently at odds. However, we are entering an era of what economist Chris Ladd calls ‘Social Capitalism,’ in which people treat a purchase less like a trade of goods and more like a vote.”

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In OPINION Tags Henry Kaye, Strategist, Data, Opinion, Op-Ed, Working Not Working, WNW, Essay, Statistics, Brands, Ethics, Vote, Social Good, Profit

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