I wasn't following up on my own work – which is awkward to say, but I don't think the majority of people in this industry do. My old style was to hand it off and hope for the best, largely because the deliverables were designed for that. Lately, I don’t hand off and hope.
Read MoreDear Brands: If You Want to Profit, Fight For Us.
“The traditional convention of capitalism is that ethics and profit are frequently at odds. However, we are entering an era of what economist Chris Ladd calls ‘Social Capitalism,’ in which people treat a purchase less like a trade of goods and more like a vote.”
Read More