Sai shares how working in advertising is a true calling even if the industry is often an easy target, how Dong Draper has opened up doors to interviews at dream agencies and meetings with heavyweights, and why he wants to deliver brave work that serves an actual purpose.
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This Well-Traveled Creative Duo Brings Worldly Advertising Wisdom to Their New Home in LA (& This Interview)
Federico Munichor and Joaquin Lynch Garay teamed up over a decade ago, and in that time have traveled from their roots in Buenos Aires to Shanghai on to New York and most recently to Los Angeles. They discuss why collaboration comes easy, which campaigns make them proudest, the ways in which each creative market is distinct, and how their creative approach is shaped by these stops on their creative journey.
Read MoreMeet the WNW Members Named to Adweek's 2019 Creative 100 List
Congratulations to the Working Not Working Members and all creatives and artists named to Adweek's 5th annual edition of the Creative 100. The annual list celebrates "the most fascinating people in marketing, media, and culture." Get to know the names and work of the featured WNW Members.
Read MoreWieden+Kennedy Amsterdam Teams with Non-Profit to Empower Young Refugees Through Sports
Wieden+Kennedy Amsterdam launched a visually striking campaign to announce the arrival of Klabu, a non-profit that is building sports clubs in refugee camps and settlements. Klabu’s mission is to empower young refugees by providing facilities, equipment, and clothing. 100% of proceeds go towards the foundation, with the ultimate goal of recreating this simple and sustainable concept in other refugee settings around the globe.
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Illustrations by Michelle Mattar
Mission Uncomfortable: Embracing the Breakups & Breakthroughs of Creativity
I wasn't following up on my own work – which is awkward to say, but I don't think the majority of people in this industry do. My old style was to hand it off and hope for the best, largely because the deliverables were designed for that. Lately, I don’t hand off and hope.
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Work With Frank Ockenfels 3
Work With is a new video series that introduces you to the creatives behind the work. Here, we visit legendary photographer Frank Ockenfels 3, who has spent nearly three decades shooting musicians, celebrities, and everyday people.
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Book Design by Anna Kasnyik
An Actual Advertising Book That Doesn’t Pretend to Have It All Figured Out
“Junior creatives in the fledgling stages of their careers are reading about the economic impact of the industry, overseeing global campaigns, changing the world through 360 campaigns, but not how to write the ad for the brief in front of them. This book is written by somebody who is definitely still in it and still figuring it out.”
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IWD2019: Jessica Shriftman Wants You to Realize Your Worth. “You’ve Got the Leg Up Now.”
“I didn't even want to get highlights in my hair as to not portray myself in a more feminine way. Crazy – I know. But now agencies are finally seeking female talent: realize your worth. You've got the leg up now.”
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Asking Not Asking #11: Overwhelmed
I am very good at getting started. I can get pretty far with that motivation, but somewhere along the way I start to question myself and also try to create balance between work, life, love, fitness, etc., and I get overwhelmed and let things go.
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The Top 50 Companies Working Not Working Creatives Want to Work Next 2018
8,934 WNW creatives took part in this year’s Top Companies survey, and named 2,832 companies. Here are the 50 that rose to the top. For the first time, we're ranking the results in order. Click here to see who made the cut.
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Meet Storyblaster, a New Story-Selling Software from Fellow Storytellers
“Our mission is to enable creatives, entrepreneurs, makers, and small businesses to raise money for their projects and products without having to rely on ‘higher ups’ to say yes for them to be able to succeed. We’re here to help people make their own success.”
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4 Creatives Are Renting a Billboard in Oakland. It Is Too an Agency. Shut Up.
The diversity of “briefs” this single-billboard agency, titled Haha Ok Corp, has taken on highlights their willingness to follow their creativity and clients wherever they may lead. “Our last board was called the ‘Idea Swap billboard’ where essentially we sat at a picnic table under the the billboard on Sundays and invited people in Oakland to trade their stuff for our creative endeavors.”
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Photo by WNW Member Julie Glassberg
How Not to Get a Job in the Creative Industry, Part 3: The Interview
I'm here to tell you what you need to do to not get a job. This advice is coming directly from a bunch of Creative Directors and Recruiters on WNW. They told me very specifically what annoys them, what makes them skip portfolios, and what nixes applicants right away.
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Dear Burnt Out Art Director...
Remember how hard you worked because of how excited you were? You are more than capable of channeling that same excitement, ambition and dedication towards shifting the tides of your career towards something better suited for you.
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Asking Not Asking #4: All Out of Love
The money and perks ad agencies offer come at a high price: crazy hours, high stress, and the expectation that you’re available for work 24/7. Plus, I’ve never been to a retirement party in advertising.
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Trailers & Promo Tours Don't Cut It: Enter Giant Spoon's Experiential Film Marketing
As film companies try to buck the downward trend of theater attendance, they're eschewing traditional film marketing campaigns in favor of something more engaging and memorable. Giant Spoon shares the stories behind building a seedy pop-up tattoo parlor and speakeasy ripe with degenerate puppets, & why activations are the answer to fluffing audiences. "Once consumers step into an activation and its created world, they become hooked––and the 2-hour film they want to see becomes a continuation of the journey they just went on."
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This Board Game Pits You Against the Ad Industry's Wrath
Adam Samara and Michael Camarra have bottled the highs and lows that come with being a creative and created "AdQuest", a board game that zeroes in on the arduous, frustrating, and occasionally rewarding journey that goes into making an ad. Here, they share the inspiration behind the game, how it works, and what advice they have for fellow creatives.
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Work by WNW Member Matt Sorrell
How Not to Get a Job in the Creative Industry, Part 2: The Work
WNW + BBH Summer Happy Hour: Recap
We recently moved our LA office from Venice to West Hollywood and needed to properly celebrate the move. So we teamed with our new officemates BBH LA to throw a happy hour in our new digs in support of one of our favorite non-profits, Safe Place For Youth. It was a great opportunity for Working Not Working Members, local creatives, and influencers to connect with each other, the WNW team, and one of Los Angeles's premiere agencies face-to-face.
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