Wieden+Kennedy Amsterdam launched a visually striking campaign to announce the arrival of Klabu, a non-profit that is building sports clubs in refugee camps and settlements. Klabu’s mission is to empower young refugees by providing facilities, equipment, and clothing. 100% of proceeds go towards the foundation, with the ultimate goal of recreating this simple and sustainable concept in other refugee settings around the globe.
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The Recipe for Cheerios & 72andSunny’s Animated Kindness Campaign? Creators That Play Well with Others
Director Johnny Kelly shares how he helped create a perfect collision of collaborators with Nous Vous and Andy Gent, how his creative process shifts with his intended audience (in this case, kids and their parents), and his proudest moment with this project: unleashing these films on an unsuspecting public.
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This Board Game Pits You Against the Ad Industry's Wrath
Adam Samara and Michael Camarra have bottled the highs and lows that come with being a creative and created "AdQuest", a board game that zeroes in on the arduous, frustrating, and occasionally rewarding journey that goes into making an ad. Here, they share the inspiration behind the game, how it works, and what advice they have for fellow creatives.
Read MoreGoogle Creative Lab Partners with 9 Animators for Pixel 2 Campaign
Creative Director Kristen Lewis discusses Google Creative Lab’s “iPhone People Talking Pixel” campaign, which involved curating a diverse and global group of nine animators - most of them WNW members - with a variety of styles including 2D and 3D animation, frame by frame, and mixed media.
Read MoreOkCupid's First Ad Campaign Is Down to Focus On More Than Just Hookups
We interview WNW Members Dana Davis, Designer at OkCupid, and Jessica Shriftman, Wieden+Kennedy Art Director. As Dana tells us, "The DTF campaign is a great extension of OkCupid’s mission to focus on substance and depth -- and to reflect back on the issues and passions that people care about."
Read MoreAndrew Jasperson's Short Roasts Silicon Valley's Self-Importance
It's cool to want to change the world for the better. It's amazing to actually do it. But it's super annoying to act like you're doing it and talk about you doing it while you do it. Silicon Valley and Madison Ave are some of the biggest exporters of this often hilarious self-importance.
Read MoreMeet 9 Women Using Their Creativity To Right The Ratio
Working Not Working has partnered with Pinterest on its initiative to Right the Ratio. To promote the cause, we're bringing our Bay Area members together for a happy hour and panel discussion hosted at Pinterest's headquarters in San Francisco on November 8th. Featured panelists include Erika Olde (Founder & President of Black Bicycle Entertainment / Founder of the Women’s Studies Program at Ghetto Film School), Sadia Latifi (Head of Creative at Pinterest), and Elysa Fenenbock (First Designer-in-Residence at Google). [Update: The event has sold out. We'll add the RSVP link if more spots open.]
Read MoreThis Female Creative Calls Bullshit on the "Female Empowerment Brief"
With feminism in the zeitgeist, brands want to be part of the buzz. As a result, briefs targeting women are trending toward an ask for an “empowerment” message. A noble intent, one would think, but as a female creative who is often called on to answer these briefs, I’m left feeling more icky than empowered.
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Squarespace CCO & 3 Freelancers Show You How to Stand Out
Squarespace's newest campaign is a hilarious PSA on how different types of artists, from musicians to magicians to "storytellers" can "Make It Stand Out." It points to the fact that, statistically, our job titles (and band names) aren't that unique. The campaign naturally suggests both using Squarespace to build your custom site and making a few tweaks to your self-branding to help elevate you and your work above the crowd.
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How to Make People Give a Shit About a Napkin
WNW Member Jeff Scardino is keeping napkins cool with the latest "How Lovely" campaign for Vanity Fair napkins. As Jeff points out, it's no easy task. "No one uses napkins anymore. Especially younger people who just rip off a paper towel.
Read MorePinterest Fights to Right the Ratio
Working Not Working has partnered with Pinterest on their new initiative Right the Ratio, which aims to empower the next generation of creatives to overcome inequalities in the industry. Right in time for Women's Equality Day (8/26), Pinterest is kicking off the campaign with a focus on gender inequality, highlighting some of advertising's most accomplished women and their unique perspectives on what needs to change. For starters, while women make up 46% of the ad industry, only 11% of Creative Directors are women.
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