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Pinterest Fights to Right the Ratio

Working Not Working August 27, 2017

Working Not Working has partnered with Pinterest on their new initiative Right the Ratio, which aims to empower the next generation of creatives to overcome inequalities in the industry. Right in time for Women's Equality Day (8/26), Pinterest is kicking off the campaign with a focus on gender inequality, highlighting some of advertising's most accomplished women and their unique perspectives on what needs to change. For starters, while women make up 46% of the ad industry, only 11% of Creative Directors are women.

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In EVENTS + CULTURE, WORK Tags Right the Ratio, Wage Gap, Pinterest, Gender, Inequality, Design, Advertising, Partners, Events, Initiative, Campaign, Sexism, Gender Bias, Bias, Creative Director, Mansplaining, Glass Ceiling, company:2393

The internet has attached these words to one of the most famous male athletes of all time, when the truth is they came from an ad written by WNW Member Aimee Lehto Schewe, 25 at the time.

If You Let Us Write Above Sports

Working Not Working September 9, 2016

Do you remember that great Nike ad that started with “If you let me play sports?” by Janet Champ and Rachel Nelson? The one that talked about how a girl will be less likely to get into all sorts of trouble, and more likely to have all kinds of confidence, if you let her play sports?

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In OPINION Tags Aimee Lehto Schewe, Copywriter, Nike, Adidas, Sports, Women, Sexism, Muhammed Ali, Advertising, Op-Ed

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