There’s a reason everyone knows Nike. The renowned global brand knows how to craft a message that sticks. And to get it right, Nike relies on great storytellers who can put their craft — be it video editing, photography, writing, or otherwise — at the service of the brand.
Read MoreHow to Use Working Not Working to Land a Job at a Top Company Like Nike
“I applied to a full-time role at Nike and within a day I heard back about a job in New York...And just like that, I kicked off a very streamlined and informal conversation with a team at Nike about what they are looking for and how I could help. With the help of WNW’s platform, the interview process was casual and clear, breaking down the formality of job-seeking and interviewing.”
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Cultivator Invites 28 NYC Creatives to Tell Their Stories in a Bold New Way—With Nike Sneakers
Partnering with Nike for the launch of NYC By You is Cultivator, a platform where creative people can tell their story through a unique medium—sneakers. The 28 limited edition sneakers are only available for two weeks.
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Nike China Wants You Kids to Cover Your Cuts with “Badges of Honor”
Nike China Wants You Kids to Cover Your Cuts with “Badges of Honor”
MIKE O'DONNELL / EDITOR
This post is directed at Free Range's dedicated reader demographic of children aged 0-12. Yes, we're assuming babies can now read before turning one. Have you seen all the other shit they can do these days?
To celebrate Children's Day for Nike China, Wieden+Kennedy Shanghai created adhesive bandage packs that encourage you kids to quickly cover your cuts and scratches in style and get back onto the court, field, ramps, ice, track, or wherever you get active. WNW Member and Art Director/Designer Pete Sharp created the bandage pack for all you child runners, and collaborated with Director Tom Bunker on a bonkers animation that shows a robot girl using said bandage pack while racing a robot cheetah to an ice cream stand. The quick clip totally nails the 90s kid show-meets-anime tone. In short, it's utterly insane with its explosive colors and sugar-high pace, so you kids should find it easily digestible and straightforward.
Image courtesy of It's Nice That
Image courtesy of It's Nice That
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If You Let Us Write Above Sports
Do you remember that great Nike ad that started with “If you let me play sports?” by Janet Champ and Rachel Nelson? The one that talked about how a girl will be less likely to get into all sorts of trouble, and more likely to have all kinds of confidence, if you let her play sports?
Read MoreWORK: SNEAKERBALL
WORK: SNEAKERBALL
Nike Netherlands & Rosie Lees London commissioned WNW Member #2782 Shane Griffin to design the sculpture above to celebrate their annual Sneakerball event, held this year in Palacio Cibeles, Madrid. Shane "created blueprint layouts from 3D geometry for the sculpting process." Shane's results are staggering, a monumental product that exists beautifully both in the physical world and on the page.
