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Ximena Etchart

Ximena Etchart

This Well-Traveled Creative Duo Brings Worldly Advertising Wisdom to Their New Home in LA (& This Interview)

Working Not Working June 27, 2019

Federico Munichor and Joaquin Lynch Garay teamed up over a decade ago, and in that time have traveled from their roots in Buenos Aires to Shanghai on to New York and most recently to Los Angeles. They discuss why collaboration comes easy, which campaigns make them proudest, the ways in which each creative market is distinct, and how their creative approach is shaped by these stops on their creative journey.

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In INTERVIEWS Tags Joaquin Lynch Garay, Federico Munichor, Advertising, Travel, Creativity, Ad Industry, Ad, Interview, Johannes Leonardo, DDB, Shanghai, Buenos Aires, New York, Los Angeles, 72andSunny

Nike China Wants You Kids to Cover Your Cuts with “Badges of Honor”

Working Not Working June 26, 2017

Nike China Wants You Kids to Cover Your Cuts with “Badges of Honor”

MIKE O'DONNELL / EDITOR

This post is directed at Free Range's dedicated reader demographic of children aged 0-12. Yes, we're assuming babies can now read before turning one. Have you seen all the other shit they can do these days?

To celebrate Children's Day for Nike China, Wieden+Kennedy Shanghai created adhesive bandage packs that encourage you kids to quickly cover your cuts and scratches in style and get back onto the court, field, ramps, ice, track, or wherever you get active. WNW Member and Art Director/Designer Pete Sharp created the bandage pack for all you child runners, and collaborated with Director Tom Bunker on a bonkers animation that shows a robot girl using said bandage pack while racing a robot cheetah to an ice cream stand. The quick clip totally nails the 90s kid show-meets-anime tone. In short, it's utterly insane with its explosive colors and sugar-high pace, so you kids should find it easily digestible and straightforward. 

Follow Pete on WNW

Image courtesy of It's Nice That

Image courtesy of It's Nice That

Follow Pete on WNW

Are you a WNW Member with new work, exhibits, products, or news to share? Email us!


In WORK Tags Nike, China, Shanghai, Wieden+Kennedy, Pete Sharp, Art Director, Animation, Bandages, Children, Nike Children's Day

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