Nike China Wants You Kids to Cover Your Cuts with “Badges of Honor”
MIKE O'DONNELL / EDITOR
This post is directed at Free Range's dedicated reader demographic of children aged 0-12. Yes, we're assuming babies can now read before turning one. Have you seen all the other shit they can do these days?
To celebrate Children's Day for Nike China, Wieden+Kennedy Shanghai created adhesive bandage packs that encourage you kids to quickly cover your cuts and scratches in style and get back onto the court, field, ramps, ice, track, or wherever you get active. WNW Member and Art Director/Designer Pete Sharp created the bandage pack for all you child runners, and collaborated with Director Tom Bunker on a bonkers animation that shows a robot girl using said bandage pack while racing a robot cheetah to an ice cream stand. The quick clip totally nails the 90s kid show-meets-anime tone. In short, it's utterly insane with its explosive colors and sugar-high pace, so you kids should find it easily digestible and straightforward.