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Ximena Etchart

Ximena Etchart

This Well-Traveled Creative Duo Brings Worldly Advertising Wisdom to Their New Home in LA (& This Interview)

Working Not Working June 27, 2019

Federico Munichor and Joaquin Lynch Garay teamed up over a decade ago, and in that time have traveled from their roots in Buenos Aires to Shanghai on to New York and most recently to Los Angeles. They discuss why collaboration comes easy, which campaigns make them proudest, the ways in which each creative market is distinct, and how their creative approach is shaped by these stops on their creative journey.

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In INTERVIEWS Tags Joaquin Lynch Garay, Federico Munichor, Advertising, Travel, Creativity, Ad Industry, Ad, Interview, Johannes Leonardo, DDB, Shanghai, Buenos Aires, New York, Los Angeles, 72andSunny
ROT_Cheerios-Header_1400x500 (1).jpg

The Recipe for Cheerios & 72andSunny’s Animated Kindness Campaign? Creators That Play Well with Others

Working Not Working March 19, 2019

Director Johnny Kelly shares how he helped create a perfect collision of collaborators with Nous Vous and Andy Gent, how his creative process shifts with his intended audience (in this case, kids and their parents), and his proudest moment with this project: unleashing these films on an unsuspecting public.

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In WORK Tags Cheerios, 72andSunny, Bullying, Campaign, Creative Process, Puppets, Animation, Johnny Kelly, Animated, Andy Gent, Nous Vous, company: 38

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