Working Not Working has partnered with Pinterest on their new initiative Right the Ratio, which aims to empower the next generation of creatives to overcome inequalities in the industry. Right in time for Women's Equality Day (8/26), Pinterest is kicking off the campaign with a focus on gender inequality, highlighting some of advertising's most accomplished women and their unique perspectives on what needs to change. For starters, while women make up 46% of the ad industry, only 11% of Creative Directors are women.
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