• Home
  • FAQs
  • WNW News
  • Creative Work
  • Opinion
  • Back to WNW
Menu

Working Not Working Magazine

  • Home
  • FAQs
  • WNW News
  • Creative Work
  • Opinion
  • Back to WNW
×

Meet 9 Women Using Their Creativity To Right The Ratio

Working Not Working November 3, 2017

Working Not Working has partnered with Pinterest on its initiative to Right the Ratio. To promote the cause, we're bringing our Bay Area members together for a happy hour and panel discussion hosted at Pinterest's headquarters in San Francisco on November 8th. Featured panelists include Erika Olde (Founder & President of Black Bicycle Entertainment / Founder of the Women’s Studies Program at Ghetto Film School), Sadia Latifi (Head of Creative at Pinterest), and Elysa Fenenbock (First Designer-in-Residence at Google). [Update: The event has sold out. We'll add the RSVP link if more spots open.]

Read More
In EVENTS + CULTURE Tags Pinterest, Right the Ratio, Women, Gender, Gender Bias, Inequality, Kate Wong, Initiative, Campaign, Hanna Barczyk, Gabriella Sanchez, Maggie Chiang, Mye De Leon, Vieta Ghielen, Nicole LaRue, Bethany Robertson, Jameela Wahlgren, media-format, company:2393

The 3% Conference Founder Talks Diversity & How We Can Do Better

Working Not Working October 23, 2017

The 3% Conference was born with the mission to champion female creativity and make the case that in order for businesses to innovate, they have to embrace diversity. Now in its sixth year, the 3% Conference is showing a true commitment to effecting change with its adaptability: "We've become increasingly aware of the danger of agencies solving for the 'woman problem' and neglecting diversity in all its facets. So our fall agenda will explore and inspire on all fronts of diversity to make it crystal clear that our tagline -- Diversity = Creativity = Profitability -- is a rally cry that leaves no one behind and no one's needs back-burnered."

Read More
In EVENTS + CULTURE, INTERVIEWS Tags 3% conference, Diversity, Interview, Event, Founder, Gender, Advertising, Design, Events, Innovation, Change, Initiative, Kat Gordon

Pinterest Fights to Right the Ratio

Working Not Working August 27, 2017

Working Not Working has partnered with Pinterest on their new initiative Right the Ratio, which aims to empower the next generation of creatives to overcome inequalities in the industry. Right in time for Women's Equality Day (8/26), Pinterest is kicking off the campaign with a focus on gender inequality, highlighting some of advertising's most accomplished women and their unique perspectives on what needs to change. For starters, while women make up 46% of the ad industry, only 11% of Creative Directors are women.

Read More
In EVENTS + CULTURE, WORK Tags Right the Ratio, Wage Gap, Pinterest, Gender, Inequality, Design, Advertising, Partners, Events, Initiative, Campaign, Sexism, Gender Bias, Bias, Creative Director, Mansplaining, Glass Ceiling, company:2393

HERE'S WHAT YOU CAN EXPECT AT THIS YEAR'S MOST CONTAGIOUS EVENT

Working Not Working November 23, 2016

HERE'S WHAT YOU CAN
EXPECT AT THIS YEAR'S
MOST CONTAGIOUS EVENT


As this tumultuous and unpredictable year draws to a close, Contagious will soon celebrate the best marketing creativity and technological innovations of the last 12 months, providing attendees with a roadmap for the challenges and opportunities facing the industry in 2017.

In two weeks, Contagious will be hosting 400 delegates from across the marketing industry in London for their annual Most Contagious event, exploring some of the year’s most compelling trends from Machine Learning to Mixed Reality, Gender and Choice. They’ll be joined by speakers from HoloLens, Barbie, Max Factor, 72andSunny and Axe, and will celebrate the most successful campaigns of the year, like The Next Rembrandt and The Swedish Number. The chief creatives from each of those agencies will share their behind-the-scenes insights and strategic advice on stage. 

There are now less than 40 tickets available. But Contagious is generously offering a 10% discount to members of the Working Not Working community. Get your ticket here and enter WNW10 when prompted.

Below, Contagious offers a preview of some of the topics, ideas, and themes they'll be exploring during the one-day event. 

 

Machine Learning

Arguably the most important macro trend of the next decade, machine learning is increasingly underpinning businesses across a variety of sectors, including entertainment, retail and even food. We’ll be offering insights into how this new technology could impact the way that businesses are run and advertising is created. 

 

Keeping It Real

Artificially-enhanced environments can be used to create relevant, shareable, innovative marketing. We will cover the new creative possibilities that the fields of Augmented, Virtual and Mixed Reality have opened up this year as increased expertise, funding and adoption all make an impact. Laure Murciano, Max Factor’s Global Brand Manager will share how the brand used Blippar to share content and drive sales through its products. 

 

Choice

The rapidly expanding nature of the online retail space means we have more options than ever before. Too much choice has always been overwhelming, but how can brands help their customers to navigate the overwhelming options? We will explore how they can do this using technology ranging from one-click buy buttons to customer service chatbots. Carling’s Sean Ferguson and Craig Wills of the beer brand’s agency Hi Mum! Said Dad will share their learnings from building an instant buy button and staying visible in the decision-heavy world of online retail.

 

Gender

We’ll hear about how an accelerator called Spring is empowering girls in East Africa and South Africa. And learn about how Axe and its agency 72+Sunny helped the personal care brand triple sales growth by championing a broader vision of masculinity.

 

This ‘Year in a Day’ also includes panel debates, an awards scheme for disruptive start-ups, and an exhibition showcasing the most ingenious new technologies and the makers behind them. The Economist’s Laurence Blair will also share key predictions for shifts in politics, the global economy, leading companies and cultural trends from The World in 2017 magazine. 


If you have any questions regarding the Most Contagious Conference, please email events@contagious.co


In EVENTS + CULTURE Tags Conference, Most Contagious, London, Partner, Tech, Gender, Machine Learning, Agency

Search Posts

 

Featured Posts

Featured
Sep 16, 2024
How to Tackle Employee Turnover in 2024: Lessons from Working Not Working on HR Brew
Sep 16, 2024
Sep 16, 2024
Sep 12, 2024
Creatives Spill the Tea: A Pulse Check on Employee Happiness
Sep 12, 2024
Sep 12, 2024
Apr 27, 2022
Nicole Lelacheur, a Senior Copywriter at JOAN, Talks Empathy, Instincts, & Keeping a Foot Firmly Planted Outside Adland
Apr 27, 2022
Apr 27, 2022
Apr 8, 2022
4 Steps to Build as a Business & Show Your Value, Courtesy of Carolyn Bothwell, Brand Strategist & Founder of Freelance Founders
Apr 8, 2022
Apr 8, 2022
Apr 8, 2022
6 Steps to Build Your Best Photography Portfolio
Apr 8, 2022
Apr 8, 2022
Mar 8, 2022
5 Portfolio Takeaways from Apple, Netflix, & Vans Animator Keenon Ferrell
Mar 8, 2022
Mar 8, 2022
Mar 8, 2022
Mischief President & “Sassy Bossypants” Kerry McKibbin on Stirring the Industry, Ideas Over Agency Theater, & the Power of “No”
Mar 8, 2022
Mar 8, 2022
Jan 25, 2022
5 Tips to Find Work, Collaborators, and Community on Working Not Working
Jan 25, 2022
Jan 25, 2022
Dec 20, 2021
TOV Consultant Vikki Ross Helps Brands To Become Human & Humans To Become Copywriters. (Sorry Robots.)
Dec 20, 2021
Dec 20, 2021
Nov 15, 2021
13 Steps to Create a Stand-Out Profile on Working Not Working
Nov 15, 2021
Nov 15, 2021

Powered by Squarespace