“We were excited to take on a project made by women for women with such a provocative message, and knew that the branding had the potential to be as modern, refreshing and sexy as the platform’s content. Plus, we were excited by the fact that we hadn't seen anything like this out there.”
Read MoreWomen In Film: Cocktails + Conversation
We're bringing Working Not Working's creative community together for cocktails and a conversation to support female filmmakers. Moderated by filmmaker Ondi Timoner, who has the rare distinction of winning Sundance's Grand Jury Prize twice, we'll discuss the future of women in film with a panel of Erika Olde, CEO of Black Bicycle Entertainment, Montea Robinson, Managing Director of Ghetto Film School, and Oscar-nominated director Jessica Sanders.
Read MoreThis Female Creative Calls Bullshit on the "Female Empowerment Brief"
With feminism in the zeitgeist, brands want to be part of the buzz. As a result, briefs targeting women are trending toward an ask for an “empowerment” message. A noble intent, one would think, but as a female creative who is often called on to answer these briefs, I’m left feeling more icky than empowered.
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