As film companies try to buck the downward trend of theater attendance, they're eschewing traditional film marketing campaigns in favor of something more engaging and memorable. Giant Spoon shares the stories behind building a seedy pop-up tattoo parlor and speakeasy ripe with degenerate puppets, & why activations are the answer to fluffing audiences. "Once consumers step into an activation and its created world, they become hooked––and the 2-hour film they want to see becomes a continuation of the journey they just went on."
Read MoreWant to Work at Digitas? Brent Eveleth Talks Elastic Thinking, Boston, & More
Brent Eveleth, Creative Director & SVP of Experience Design at Digitas, shares what he looks for in prospective hires, what it takes to succeed at Digitas, & why Boston will probably never get the credit it deserves for its strong, creative community.
Read MoreGo Behind The Scenes of Giant Spoon's SXSWestworld: The Best Activation Ever?
WNW Member Josh Yeston, the Associate Creative Director of Giant Spoon, gives a fascinating behind-the-scenes tour of some of the many creative logistics involved in this undertaking. "It seemed simple to our audience, but it was a symphony of complicated decisions behind the scenes."
Read MoreSinan Dagli & BSSP Give Kevin Garnett Another Shot in 2K18 Ad
The NBA Playoffs are here. But current players on lottery teams aren't the only ones bummed to be missing out on the glory. What about all of the retired champions, like Kevin Garnett, who can almost taste their past victories? Below, WNW Member and BSSP's Associate Creative Director Sinan Dagli tells us about NBA 2K18's latest campaign, "KG's Back."
Read MoreMeet the Freelance Team Pushing Tribeca Film Festival Forward
This year, there will be a bunch of firsts at the Tribeca Film Festival. That's the nature of putting together a lineup of thought-provoking films. But this year also sees a first for Tribeca's entire marketing campaign, as the festival decided to bring in a freelance creative team. Meet them here.
Read MoreWhat’s It Like to Freelance? Myths vs. Real Talk
"Now, having just ended a seven-year freelance career to go back to a full-time staff position, I’d like to help anyone considering making the same leap I did years ago. When it comes to freelancing, here are the myths and here’s some real talk."
Read More10 Things You'll Quickly Learn Starting A Creative Studio
MA'AM, an NYC creative studio that just turned 1, offers up 10 lessons they had to learn off the cuff. If you're looking to start your own studio at some point, this piece will give you a head start.
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