While in conversation with an art director, I listened to her detail the incessant drudgery of a recent workday. In the morning, she had to attack two 90-second TV commercial briefs. After that, she kicked off a global branding campaign for the agency’s most prized account. She also had to start designing new logos for one of the biggest companies in the world. On top of all this, there’s an upcoming film shoot in Fiji that she hasn’t even packed for yet.