COPYWRITER BRITTANY POOLE
OFFERS HER OWN LOCAL
WRITER'S RETREAT
If you're a writer, you're most likely currently struggling to make sufficient progress on a project. If you're a writer and you don't struggle, get in touch with us so we can share with others how you bottled that magic. WNW Member Brittany Poole knows that for most of us, external and internal distractions do what they do and get in the way. Which is why she started hosting Local Writer's Retreats out of her creativity-tailored home in Santa Monica. So to the 99.9% of writers: What are you doing this Saturday?
Below, we talk to Brittany about this latest endeavor. In 2015, she co-founded HUSH, a database of the world’s best spots for a digital detox. So she's essentially an expert on combatting distraction. "Most creatives, myself included, are already masters at putting barriers in their own way. We like to make things black and white. Like, one day I’ll be so rich, I can quit my job, get a villa in Tuscany and finish that novel. When really, you could start this Saturday. It just might not be as sexy. So I felt like a local retreat could help bridge some of those barriers for people and eliminate some of those excuses."
What separates Brittany's eight-hour retreats are the minimal price tag (which includes lunch, a happy hour, and a fresh, bottomless mug of coffee), and the no-bullshit simplicity. (There are no critiques or unnecessary lectures.) She has a space that has helped fuel her creativity and she wants to share it. "The Local Writer’s Retreat is super personal. People are making a commitment to themselves to show up and put eight solid hours into their work (whether it’s a screenplay, an article, a standup set, a blog post, or even just some personal journaling). It’s their time. So I don’t really have a lot of rules, except maybe don’t blast the Black Eyed Peas through your headphones. Rihanna’s probably fine though."
Sign up for a retreat this Saturday, or one (or both!) of the two that Brittany is hosting in July. You can use the code 'WNW' to get $10 off if you sign up for this Saturday's retreat before Friday.
Tell us a little bit about your creative background. Who is Brittany and how did she get here?
I'm an advertising creative and brand consultant, currently freelancing in LA. I cut my teeth at Crispin Porter + Bogusky, working on campaigns like JELL-O Pudding Face and Burger King’s Whopper Lust, before heading off to Saatchi and Saatchi London. Like most creatives in advertising, I like a constant buzz of side projects to soothe my creative soul. So I also recently began hosting one-day writing retreats out of my house in LA.
What lead you to open a writer’s retreat in your Santa Monica home?
Honestly, chasing the perfect coffee shop around LA is the pits. You’re spending tons of money on coffee, only to quickly realize people are staring you down for the table. Or else you get caught eavesdropping on some Hollywood drama for two hours and then spend the next two hours tweeting about it. We all do that, right? :)
That said, I’ve experienced firsthand how inspiring and effective a writer’s retreat can be at catapulting a project forward. It’s amazing what you can do when you physically remove all other distractions. Also, I’m just obsessed with my house. I realize that’s an obnoxious thing to say. But the space is so bright and calming and I’ve found it easier to work here than anywhere I’ve lived before. So I wanted to share that with other people.
Historically, writers have always been holing up in the woods to get words on the page... I’ve just found that nowadays, the retreats you find online are in exotic places with a very high price tag.
How does it work?
It’s basically like an adult study hall that you pay for. It’s intentional writing from 10:00 AM to 6:00 PM, with a thirty-minute break for lunch. No critiques or unnecessary lectures. Just an experiment to see what people can get done when they commit real time to their writing. (Lunch and an afternoon happy hour are included. And there’s always plenty of fresh coffee in the kitchen.) Other than that, it’s all about the work.
What do you think the average writer’s retreat does well? What areas of improvement did you want to get right with your own?
Historically, writers have always been holing up in the woods to get words on the page. So a retreat is really nothing new. They can be incredibly inspiring and rewarding. I’ve just found that nowadays, the retreats you find online are in exotic places with a very high price tag.
Sadly, most creatives, myself included, are already masters at putting barriers in their own way. We like to make things black and white. Like, one day I’ll be so rich, I can quit my job, get a villa in Tuscany and finish that novel. When really, you could start this Saturday. It just might not be as sexy. So I felt like a local retreat could help bridge some of those barriers for people and eliminate some of those excuses.
What are the golden rules of your writer’s retreat?
The week before, I’ll ask all participants to write down their hopes for those eight hours. Then, they break those down into hourly goals. We’ll share those goals at the beginning of the day for a bit of accountability, and then we get to it.
Otherwise, the Local Writer’s Retreat is super personal. People are making a commitment to themselves to show up and put eight solid hours into their work (whether it’s a screenplay, an article, a standup set, a blog post, or even just some personal journaling). It’s their time. So I don’t really have a lot of rules, except maybe don’t blast the Black Eyed Peas through your headphones. Rihanna’s probably fine though.
I also encourage people to wait until after lunch to get the wi-fi password. If you need it earlier, you have to ask for it out loud. A tiny bit of sadistic peer pressure on my part. But it keeps people thinking more intentionally about their computer time, and I’m just trying to help!
I also encourage people to wait until after lunch to get the wi-fi password. If you need it earlier, you have to ask for it out loud. A tiny bit of sadistic peer pressure on my part. But it keeps people thinking more intentionally about their computer time, and I’m just trying to help!
We’re noticing a trend, as you’re also the co-founder of HUSH, a database of the world’s best locations for a digital detox. Do you think the age of technology and information is an overall positive evolution that just needs checks and balances? Or would you permanently flip off that switch in a heartbeat if you could?
Ha, there is definitely a trend there. I can’t say a life void of technology is something I strive for. I’ve just always been pretty bad at multi-tasking. (I don’t really believe anyone’s made for multi-tasking, but that’s probably a discussion for another day.) So I think both HUSH and these writer’s retreats come from a place of being more mindful of how you’re using technology and where you’re putting your time. It’s like when kids used to take Adderall in college and then accidentally use all that focus on five hours of Facebooking. Creative energy is such an ebb and flow. I just like helping people be more considerate about where they’re directing it.
What advice can you offer to aspiring writers beyond maximizing the potential of their writing space?
1. Writers are dreamers. So we love fantasizing about the final goal. The screenplay becomes a box office hit. The novel earns its place among the classics. The blog has advertisers throwing money your way, and then you get to explain to all the dummies at your high school reunion what a “social influencer” means. These dreams are visceral and delightful. But if you can put that same romanticism into just getting 2500 words on a page, imagining how great that would feel, then you can start to chip away at the actual goal.
2. I think we lie to ourselves a lot. We say we’re going to get up at 6:00 like Hemingway and write every morning, when in truth, we’ve only ever done that once in 2013. So this year, personally, I’ve been calling myself out for those kinds of blatant lies. Instead, I’ve been trying to honestly acknowledge when and how I’m most efficient. I guess that doesn’t totally answer the question. But I think if you can reflect on those things more honestly, you can maximize your own progress. So you can admit that writing in the morning isn’t your thing. Or working from home isn’t your thing. Or even that working on a solitary project for months on end isn’t your thing. Then, you can optimize whatever it is that does work for you.
It’s like when kids used to take Adderall in college and then accidentally use all that focus on five hours of Facebooking. Creative energy is such an ebb and flow. I just like helping people be more considerate about where they’re directing it.
What are you currently working on?
I’m currently working on a writing project about my grandmother and her philandering ways. Recently, I’ve gained enough confidence to call it a novel. So I guess I’m working on a novel about that.
What do you do when Not Working?
I love taking classes when I can. This last year, I took an acting class for voice-over talent, which was a lot more nerve-wracking than it sounds. You can hear every mouth noise in that booth! I make a lot of gluten-free treats and force people to say it tastes like the real thing. Let’s see. I spend a lot of time traveling back and forth to Nashville to see family. I also enjoy gardening and emailing random bluegrass bands to see if they need backup vocals, so far to no avail. Call me!
What have you been reading lately that you would recommend to fellow WNW members?
I just finished Big Magic by Elizabeth Gilbert. It’s a fantastic read for creative minds. She points out how paralyzing it can be when everyone’s telling you to pursue your passion, especially for artists and writers. And she offers permission instead to “explore your curiosity.” It’s such a lovely phrase because it softens that calling and lets you get down to the business of making stuff—without knowing where it might lead. It’s a really refreshing book. I wish I could give it to everyone.
Anything else you’d like to add?
Yes! We still have a few spots left for our retreat this Saturday (June 3rd). And you can use the code: WNW to get $10 off if you sign up before Friday!