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Illustration by WNW Member Pierre-Paul Pariseau

Illustration by WNW Member Pierre-Paul Pariseau

I Miss My Desk (and So Should You)

Working Not Working August 31, 2020

This pandemic has reminded me of a lesson I learned years ago but had since forgotten. The desk is more than a piece of office furniture; it’s an integral part of a designer’s creative life. The desk is a rock of stability, a place to be active, to be still, and to work.

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In OPINION Tags desks, offices, office, opinion, op-ed, work bench, designers, design, tangible, community, pandemic, COVID19, coronavirus, reflection, Brandon Lori, Pierre-Paul Pariseau
Illustration by WNW Member Murphy Phelan

Illustration by WNW Member Murphy Phelan

The Changing Tides of Creative Trends

Working Not Working November 8, 2019

“How do we spot trends, the ones that transport us to the greatest interpretation of our work? They’re easy if you know where and how to look. Trends are cyclical, therefore predictable.”

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In OPINION Tags Danielle Evans, trends, creative trends, creativity, typography, opinion, op-ed, reflection, originality, Authenticity
Illustration by WNW Member Yifan Wu

Illustration by WNW Member Yifan Wu

Abundance in Scarcity: Why Prosperity Should Be at the Heart of Your Practice

Working Not Working October 3, 2019

Generally, we’re not interested in gigs that don’t deliver on creative fulfillment or social currency. Why do we limit ourselves?… When we succumb to the myth of one marketplace, we scramble to be seen and heard. We scramble for opportunity along the well-worn path.

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In OPINION Tags Danielle Evans, opinion, op-ed, reflection, advice, editorial, creativity, design, advertising, abundance, scarcity
Illustration by Andrea Johansson

Illustration by Andrea Johansson

The Beautiful Game Behind the Women’s World Cup Advertising

Working Not Working September 11, 2019

“For a minute I was nine again, screaming my head off as Mia Hamm slides across the pitch on her knees, pumping her fists. As often as advertising squeezes our insecurities in its spindly fingers, occasionally it produces the inverse effect: connects us to our dreams.”

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In OPINION Tags Danielle Evans, sports, soccer, USWMNT, women's world cup, advertising, sports advertising, opinion, op-ed, reflection, products, consumerism, goals, storytelling
Illustration by WNW Member Kevin Whipple

Illustration by WNW Member Kevin Whipple

The Tenuous Climb to Creative Fulfillment

Working Not Working August 22, 2019

The pressure of doing what you love stands to kill you faster than doing what makes you apathetic. Our identities more quickly attach to a profession we hold dear because it runs parallel to our sense of personal purpose. We feel exultation at our highest heights and utter despair at our lowest lows.

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In OPINION Tags Danielle Evans, Anthony Bourdain, depression, creativity, excitement, expectation, climb, fulfillment, creative career, dream, opinion, op-ed, advice, reflection
AskingNotAsking_Season2_21.gif

Asking Not Asking #21: To Keep Going or Not

Working Not Working August 6, 2019

“I decided to give freelance a go after the contract ended and I assumed work would just come in. But the truth is, it hasn’t. Every month I tell myself this is it. If I don’t get more work, I’ll start applying to companies and take a break from freelancing. But I don’t want to do that. I want to keep working for myself and really build something I love.”

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In OPINION Tags Asking Not Asking, Tina Essmaker, Opinion, Op-Ed, Advice, Freelance, Career, Talent, Creativity, Creative Industry, reflection, exercise

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