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ON AMERICANA: CHRISTOPHER LANE

Working Not Working April 9, 2015

ON AMERICANA:
CHRISTOPHER LANE


Fun fact: WNW Member #1439 Christopher Lane came to the United States from England in 1995 to pursue a professional golf career. He ended up playing golf for the Savannah College of Art and Design, but soon after shifted his focus to photography. He's an ADC Young Gun, specializing in documentary and portrait photography, with a real draw to all things Americana. 

Christopher was kind of enough to sit down with us in person and walk us through the inspiration and process behind some of his photographs. Accompanying each image is a sound clip, so you can hear Christopher's stories behind the shoot, in his own words. He's negotiated image prices with Jerry Seinfeld, developed friendships with the Ms. Senior America contestants, and bossed around President Barack Obama.

As a Brit living in the US, Christopher is particularly fascinated by Americana and the access being a photographer affords him: "The amazing thing is when you have the camera, sometimes you can end up in the White House or end up in a cell. It's pretty fascinating sometimes. That spectrum really is an amazing privilege."

Follow Christopher on WNW

ON STREET PHOTOGRAPHY 

Sometimes you can go around the city of New York and everyone will say, 'No, I don't want my picture taken.' But I think it's a feeling that people get from you, how approachable you are. If you’re in a happy good mood, usually people can pick up on that. It's a weird kind of aura. 

I ask a lot of questions like, "What did you dream last night? And what's the greatest invention in your lifetime?"


ON NAILING THE SHOT

It was pretty amazing when we asked Jerry to perform. He did the shot where the coffee is spilling out. It was the the first shot, the first time we tried it. We sort of got it in one take and he saw that. Jerry was like, "Great, we got it!" It's always nice to do a few but I didn’t want to destroy the studio too much.


ON PHOTOGRAPHING THE PRESIDENT

When he arrived, I wasn’t ready. He says, “You’ve got 10 minutes and you can do whatever you want." I did push the boundaries a bit. But I think it was good.

Before you go into a shoot, do you already have an idea of the essence you want to capture? 

I’m finding nowadays there’s a lot more art direction, a bit too much even. Before, they’d let you do whatever you liked. With creative freedom, I used to do a lot of research, looking at paintings, going to museums, looking at old newspapers and magazines. I used to kind of be a hoarder and collect old New York Times Magazines. Inspiration comes from everywhere. I like to look at a lot of older photographs. One of my favorite photographers is August Sander.

 

How do you adjust your approach to match your subject's energy?

It's a lot more controlled these days. I frequently find the subject will say, “I’m not going to do this, I’m not going to do that.” So I find it's important to have several ideas and there will always be one that they’re willing to do. Sometimes you just have to go with what you’re given.


ON NOT GETTING STAR-STRUCK

I find it's a lot easier with actors since they’re used to the camera, to the performance. A lot of times you only have a few minutes with the subject, especially celebrities. It's rare that you get more than twenty minutes, sometimes you literally get 20 seconds. So you have to have something ready to go. It depends if they’re willing to interact with you as well.

Do you get nervous photographing celebrities, or does nothing phase you at this point?

I think they’d pick up on the nervousness. I guess you become a little bit heightened, but it's important not to get nervous and to make them as comfortable as possible. It's the one time that they’re not in control, and you get to boss them around. If you’re confident about doing that in the nicest way, I think they actually appreciate it. Basically everyone’s kissing their ass. So they do live in this kind of fantasy bubble and it’s nice just to have that reality check and just be a bit more normal to them.

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ON PERSONAL PROJECTS

I like to at least do one or two personal projects a year. I feel you get the most reward out of doing your own personal work. It’s so hard to do especially when you’re bombarded with commercial work, but I think it’s always the most gratifying for me and it’s where I can be the most artistic as well. I don’t have to answer to anyone, no deadlines and I don’t have to get the images the next day. I can relax and then can really enjoy the subjects.

I usually find inspiration from going out onto the street and especially in New York it’s pretty amazing. If you’re stuck for ideas, just to walk down 5th Avenue and see all the different characters. I always find it’s really good just to walk with the camera to find different subjects or different ideas for a new project.

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ON MS. SENIOR AMERICA

It's for 60+ ladies who like to have a good time. It's a bit like the dog show, but for seniors. I went down on a whim but then I became friends with some of these ladies and they wanted me to come back. 

Ms. Nebraska did this charity thing where she rode a bicycle from Nebraska to New Jersey and she got run over by a garbage truck... she nearly didn't make it.

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ON PHOTOGRAPHY AS DOCUMENTARY 

The prison system has become a Wall Street corporation. It's easy to get prisoners, and there's a dollar bill on their head. People are making profits out of this. They use the prisoners as circus acts, they make them do bull riding. So six or seven times a year they put on these performances where the prisoners are the bull riders. But they’re horrible bull riders since they never get to practice. And many of them end up injured or in the hospital... they risk their life. But I think they can earn over a $100 or $500 which in prison, is like winning the lottery.

Photographs taken at the Louisiana State Penitentiary, also known as Angola.

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Follow Christopher on WNW

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In INTERVIEWS Tags Christopher Lane, Photography, UK, NYC, Jerry Seinfeld, Barack Obama, Audio, Documentary, Filmmaker, Ms. Senior America

MEET #1538 JANE CRONK

Working Not Working April 7, 2015

MEET #1538 JANE CRONK


Copywriter • New York, NY

Meet Texas-born, Brooklyn-based WNW Member #1538 Jane Cronk. Jane left Austin to attend the School of Visual Arts, and in her senior year began working as a copywriter for top brands. She has since earned several awards from the One Show, Young Guns, Webbys, FIAP, and Graphis. Most recently, she worked on Converse's brand new Oculus 360° Experience + App. With every campaign Jane has had a hand in, there's an irresistible blend of vivacity, sharp wit, and oftentimes absurdity. Jane gives us one of our funniest interviews, but also offers some free and timely tax advice: "I would also say, this one is boring, but save all of your receipts. Almost everything is tax deductible as a freelancer. Did you buy a pencil one time that you used to write ideas and ate a granola bar at the same time? Both deductible."

Converse - In Their Chucks : Oculus 360° Experience + App

Follow Jane on WNW

1. How long have you been freelancing?

Around a year and a half. I started because I wanted to try a few different places before deciding where I wanted to go full-time. 

 

2. Is there a time or place that you feel most creative/have the best ideas?

I would say 100% I feel most creative in the bath with a glass of wine. It’s the quietest place in the house and no one can bother me. 

 

3. What's your ideal Working:Not Working ratio?

I actually love working and being active. So I would say 80/20. 80% working on cool projects I love and 19% traveling with friends and family. 1% in the bath that I mentioned above. 

 

4. Do your parents understand what you do?

I know everyone says “no” but I actually think they get it. They are my biggest fans and love everything I do, even if it sucks. 

5. What scene from a movie makes you laugh just thinking about it? 

This is pretty gross, but whatever. I think the scene from Superbad where Jonah Hill is bumping and grinding on the dancefloor with the girl who gets her period on his pants. Then he runs into another guy that also has blood on his pants and says “We’re blood brothers”. So cringeworthy. So hilarious. 

 

6. If you were stranded on a desert island, with your computer, what 3 websites would you take with you? 

Gawker for the news and for a laugh. Instagram to stay connected with my real and fake friends. And Netflix because I’ll have a lot of hours to burn watching trash TV out alone on that desert. 

 

7. What do you do when Not Working?

I love working out, but I’m really not that great at it so I try to improve on that. I also travel and visit friends that I’m missing in other states. I also do a lot more sleeping—since I finally have the time to. 

8. Do you have a hidden talent?

I’m actually a pretty good artist. It’s something I like to do in my off time that relaxes me and I think I’ve gotten better at it over the years. 

 

9. Any tips or advice for fellow freelancers?

I would say my biggest tip is learn be your own manager. Managing your time and your schedule is key to freelancing. You always want to make sure you have a job coming up after your current job, but make sure you don’t piss anyone off in the process by overbooking or breaking commitments. I would also say, this one is boring, but save all of your receipts. Almost everything is tax deductible as a freelancer. Did you buy a pencil one time that you used to write ideas and ate a granola bar at the same time? Both deductible.

 

10. What's your favorite thing on the internet this week?

This week... this.

 

11. Who are some other WNW members whose work you admire, and why?

Two members I really admire are Tara Lawall and Peèle Lemos. Tara, helped me get into freelancing and she gave me a lot of great advice and tips. Peele is an old friend that always blows me away with his creativity. He’s the kind of AD you want to work with as a writer. 


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In INTERVIEWS Tags Jane Cronk, Copywriter, NYC

HOW TO HUNT A UNICORN: JUSTIN CONE

Working Not Working April 3, 2015

HOW TO HUNT A UNICORN:
JUSTIN CONE


As a professional network, we get the request a lot for "unicorns." This elusive bunch, unicorns are typically thought of as left and right brainers, uber talented people who straddle the seemingly separate worlds of art and tech. Justin Cone, founder of Motionographer and the F5 festival, traffics in unicorns. Given his focus on motion designers (where code is craft), Justin is well versed in the do's and don'ts of how to approach this rarified breed. He shares with us a little tutorial on how to identify unicorns in the wild and best practices in appealing to them.

Hint: Don't call them unicorns. 


If you were hunting a mythical unicorn — the kind that Lisa Frank made famous on Trapper Keepers — you’d know there are some handy guidelines that’ll help you nab the prize. Everyone knows, for example, that unicorns will only allow chaste (read: virgin) ladies to touch them.

But did you know that said virgin should also be naked? And seated beneath a tree?

(Unicorns suddenly seem more like a creepy billionaires, no?)

 

SO WHAT EXACTLY IS A UNICORN? 

In the context of digital agencies, a unicorn is a person who can use both halves of their brain — the analytic left and the creative right — with equal ease. They might take the form of a project manager who can craft advanced Excel formulae in one breath and extol the virtues of responsive web design to a bewildered client the next. Or maybe they’re a CEO who’s virtuosic grasp of UX design is outshined only by her penchant for corporate finance.

But more often, “unicorn” refers to a special breed of designer/developer. Think of that slash as the unicorn’s horn. We’re not talking about designers who can copy and paste some shoddy JavaScript from Stack Overflow; we’re talking about designers who can actually think in code and build awesome stuff worthy of some serious tire-kicking. These are people who often don’t make a distinction between making something functional and making something pretty — because they do both at the same time.

Sounds pretty bad ass, right?

Working Not Working has an unusually high number of unicorns grazing its digital meadows. People like Michelle Higa Fox, Sougwen Chen, Mike Bodge, Jonnie Hallman, Shane Mielke and Alex Kaminsky probably shop for horseshoes and horn polish regularly.  

 

3 TIPS FOR HUNTING UNICORNS

 

Tip 1: A true unicorn will never refer to itself as a unicorn.

True unicorns seem blithely unaware of their unicorniness. The likely explanation for this is that, as children of two worlds (design and code), they naturally understand that they could spend an entire lifetime trying to maintain a solid foothold in either world, let alone both. This humility makes it difficult for them to proclaim mastery over both spheres of knowledge, and so they humbly dodge tidy aggrandizements like “unicorn.” (This humility is also what makes many unicorns likable.)

Also: Describing oneself as a unicorn is just tacky. It’s the professional equivalent of calling yourself a guru or a ninja. A title like that must be implicitly conferred by one’s peers, not worn like a bedazzled nametag. Anyone who lists “experienced unicorn” as a bullet point on their résumé should be regarded with extreme suspicion (unless, of course, you’re hiring furries).

Common titles unicorns may use:

1. Front-end developer

2. Creative developer

2. Interactive designer

3. Creative technologist

4. (Interactive) art director

Take note! Only a small portion of people using these titles is, in fact, unicorn-worthy. Not all front-end developers, for example, are unicorns. (And not all unicorns are front-end developers.)

 

Tip 2: Do you really need a unicorn?

When I start digging into employers’ expectations for unicorns, I almost always find the same nugget of truth buried beneath alternating layers of ignorance and self-delusion: the real reason people want a unicorn is because they can’t afford two (or three) people to do the same work.

That’s a pretty terrible reason to go hunting for a unicorn. Even if you do find a unicorn and somehow cajole them into working for you, you will likely burn them out and tarnish your reputation in the process. You will be a unicorn slayer. Do you really want that hanging over your head?

So what’s a noble reason for pursuing a unicorn? Unicorns are not managers, but their inherently hybrid approach to technical and creative problems means they can naturally bring teams together, given the right conditions. If you’re hoping that a unicorn can function as a corpus callosum, organically binding the two halves of your organization’s collective brain, you might be on the right path.

Unicorns are also fantastic at making stuff quickly. Prototyping, product development, and focused experimentation come naturally to unicorns. It’s what they live for.

If you’re really not sure about all this, and you just want someone who can magically do everything for you without making your life so damned complicated, what you need is a wizard, not a unicorn.

Wizards, unfortunately, don’t exist.

 

Tip 3: Stop calling them unicorns.

(Yes, this tip contradicts the entire post. But if you weren’t comfortable with a little contradiction, you wouldn’t be hunting unicorns, right?)

Possibly the only thing worse than directly addressing someone as a unicorn is calling them a “ninja.” It’s embarrassing, and it feels like you’re trying too hard. In your mind, feel free to think, “I’m talking to a unicorn!” But with your mouth, use the person’s human name or, if you’re old college buddies, their mildly derogatory nickname.

Unicorns are people, too.

As rare, magical creatures, unicorns have the right to be a little persnickety and very selective. Regard them with the respect they deserve, and you just might find yourself galloping into the sunset astride one.

Wait, that didn’t come out right.


Justin Cone is the Founder of Motionographer, a leading source of inspiration and news for motion designers, animators and filmmakers. In addition, Justin co-founded F5, a cutting-edge creativity festival exploring the intersection of art, design and entertainment. He's also one of the nicest guys we know.



In INTERVIEWS Tags motion designers, talent, guest post

MEET #1397 ANTHONY LANE

Working Not Working April 2, 2015

MEET #1397 ANTHONY LANE


Designer • Minneapolis, MN

WNW Member #1397 Anthony Lane specializes in logo and brand design. He cites Brandon Oxendine, Nick Brue, and Matt Chase as fellow designers and WNW members whom he admires. Anthony's appreciation extends to the craft: "Be grateful for what you do—we as designers have the privilege of making design and solving problems for other people who rely on us. This shouldn't be work, if it feels like work find a way to get over it or do something else. Remember, you could always be pushing paper somewhere."

Follow Anthony on WNW

1. How long have you been freelancing?

I started freelancing December of 2009, so 5 years. I've been working full-time as well over that period of time, but spend a lot of time freelancing outside of full-time work.

 

2. Is there a time or place that you feel most creative/have the best ideas?

Right after I look at great work from my favorite designers/studios or see something I really like. It could be an old piece of design (or anything really), that seems to trigger the desire to be creative. Driving in the car or doing something completely opposite of being in the studio also seem to be places where ideas come. 

 

3. What's your ideal Working:Not Working ratio?

Now that I have a couple of children and a family, something like 80/20 feels close to ideal. Before that I felt like I wasn't being productive if I didn't always have something on my plate, I still feel that way, but have learned a whole lot about appreciating time away from design and that in turn, has helped me be a better designer and person. 

4. Do your parents understand what you do?

They do, but I don't think they grasp the ins and outs of being a designer; I think they still think I just make logos.

 

5. What scene from a movie makes you laugh just thinking about it? 

Buzz Lightyear tea drinking scene in Toy Story 1. Having a small child in the house, I've probably seen the movie a dozen times in the last month so it's immediately memorable. I'm just now appreciating the adult humor in that movie.

 

6. If you were stranded on a desert island, with your computer, what 3 websites would you take with you? 

1. Wikipedia

2. Google

3. The Atlantic

 

7. What do you do when Not Working?

Depends on the season. I spend a lot of time indoors doing fun stuff with my two boys and wife in the Winter and in the Summer I mix that with being outside as much as possible riding/fixing my motorcycle and doing housework. 

 

8. Do you have a hidden talent?

Does juggling count?

9. Any tips or advice for fellow freelancers?

Try to have fun with what you're doing and don't try to perfect everything—a lot of great things are found in the imperfections. Establish practices upfront that help with the management side of things to give you more time to spend on being creative. Be a master of setting expectations and asking questions. And remember why you were hired. 

 

10. What's your favorite thing on the internet this week?

Spending lots of time going through high-res satellite images of our Earth from the European Space Agency. What an amazing world we live in.

 

11. Who are some other WNW members whose work you admire, and why?

Brandon Oxendine has a very neat approach, smart, weird, and always a little off—in a good way.

Nick Brue because he's a good Minnesotan and a really really talented designer.

Matt Chase has an incredible sense of wit and his range of execution in his illustrations are incredible, seems like a nice guy too. 

 

12. Anything else you'd like to add that we haven't asked?

It's been said many times before, but be grateful for what you do—we as designers have the privilege of making design and solving problems for other people who rely on us. This shouldn't be work, if it feels like work find a way to get over it or do something else. Remember, you could always be pushing paper somewhere.


More of Anthony's Work

Follow Anthony on WNW

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In INTERVIEWS Tags MEET, Anthony Lane, Designer, Minneapolis, MN

MEET #4148 JORDAN FRIPP

Working Not Working March 31, 2015

MEET #4148 JORDAN FRIPP


Art Director • Atlanta, GA

If we were stuck on a desert island, we'd want WNW Member #4148 Jordan Fripp with us. Having spent half a year backpacking around the world, Jordan collected outdoorsman skills along the way as well as some serious wanderlust. When he's not building fires, Jordan's providing art direction, design, and motion for such clients as Nike, Puma, Beats by Dre, and Land Rover. 

He also has advice for fellow creatives, "Enjoy the ride. Most people know this industry is a proverbial roller coaster. Sometimes you are busting your ass and other times it is smooth sailing. Figure out how to manage either situation and you will be golden. Also, respect yourself and your work. "

 

Follow Jordan on WNW

1. How long have you been freelancing?

I've been freelancing In some capacity for the past 10 years. I've had a few short full-time jobs in that span as well, but I always come back to freelancing. It suits my lifestyle and gives me the freedom I enjoy.

 

2. Is there a time or place that you feel most creative/have the best ideas? 

I like taking long walks, especially in the woods, to help clear my mind. A lot of the time just stepping away from things is a great way to let new thoughts in. 

 

3. What's your ideal Working:Not Working ratio? 

There is no mathematical formula that applies to everyone, it's definitely more of an individual thing. For me even when I'm not actually in my studio working, I'm thinking about future projects I want to do. As a creative, working is important to not only pay the bills but to satisfy that creative part of our lives that urges the soul to make something. At the same time if we are always working and not learning or exploring the world around us, we can become closed off and unable to grow as creators and people.

4. Do your parents understand what you do? 

For the most part. My dad is not the most technically savvy guy but my mom dabbles in a lot of creative, always trying new things even though she doesn't have any technical training. I can say I definitely get my work ethic from them. They are some of the hardest working people I know and I'm thankful to have gotten that from them.

 

5. What scene from a movie makes you laugh just thinking about it? 

Anything from "Screwed". A low budget comedy with Dave Chappelle, Danny DeVito and Norm McDonald. Not any specific scenes, just all the goofy craziness they get into and their over-the-top character performances. Anything from that or Half-Baked. Chappelle was always my favorite well before he had his show on Comedy Central.

 

6. If you were stranded on a desert island, with your computer, what 3 websites would you take with you? 

Ha, well if I were on a desert island, internet probably wouldn't work, but after allowing myself ample time to explore and relax? I would say Spotify for music, Hypebeast for inspiration and Wikipedia to teach myself to make some shit to get the hell off the island! ...Or maybe I would just stay.

 

7. What do you do when Not Working? 

My wife and I love to travel and explore. We took half a year to backpack around the world and ever since then we try and create little expeditions whenever we can. Hiking intense mountains or lying on a beach, trying new food and just living as close to local as possible, wherever that may be. Life is short, you have to live it to the fullest.

8. Do you have a hidden talent? 

I guess I'm a bit of an outdoorsman, so stuff like building fires, shooting and navigating are all hidden talents I suppose. 

 

9. Any tips or advice for fellow freelancers? 

Enjoy the ride. Most people know this industry is a proverbial roller coaster. Sometimes you are busting your ass and other times it is smooth sailing. Figure out how to manage either situation and you will be golden. Also, respect yourself and your work. We provide a unique, valuable, high end service and sometimes people try to take advantage of that, misunderstanding or not appreciating the good we can contribute. 

 

10. What's your favorite thing on the internet this week? 

I create hype graphics for the NBA on the side, and am a basketball fan. This past weekend was the All-Star weekend with lots going on, in NYC no less. There is a lot of culture and art being shared in the form of fashion, sneakers and performance in the sport. So I have had my eye on a lot of that.

 

11. Anything else you'd like to add that we haven't asked?

I have been doing a lot of traveling for work lately and have done remote work for years. I love that the internet and technology today allows people to connect and work from anywhere, which has helped create a better work / life balance. This is something that all companies and clients should embrace as it leads to happier employees, more creative work and just all around positiveness. 


Jordan's Work


Jordan's Workspace

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In INTERVIEWS Tags MEET, Jordan Fripp

ON SAO PAULO: PAOLA SALIBY

Working Not Working March 27, 2015

ON SAO PAULO: PAOLA SALIBY


Some of our favorite stories are about those who started down a certain career path only to realize that it's not for them. And then they have the clarity - and the guts - to embrace what they really should be doing. WNW Member #4745 Paola Saliby experienced such a crossroads, starting as a fashion designer before becoming an illustrator. The complicated and beautiful city of São Paulo is her home of choice with the burgeoning artist community integral to her growth as an independent creative. 

Paola previously shared her "creative brain" with us; now she takes us through the streets of São Paulo, making us hungry for pastel and sugar cane juice. And WNW Member #6106 Leonardo Sang brings Brazil (and Paola's writing) to life through his vivid photography.

Follow Paola on WNW
Follow Leo on WNW

Tell us a little bit about yourself and your creative background.

I graduated in fashion design, and it was during my time at college that I fell in love with drawing and illustration. I’d been working as a fashion designer for a major Brazilian brand, but I was unhappy. At the same time, I started taking a drawing course and became more and more involved with it, until one day I decided to drop my career in fashion and pursue illustration. Things were very difficult at first, but I worked hard and now I know this was the best thing I ever did in my life.

 

What are you currently working on? Any dream projects?

I've been illustrating for three years in publishing and advertising. I also work on my personal projects and create custom illustrations and portraits.

I’m currently working on a custom wedding invitation, creating some things for a kid’s room, and I’m also doing illustrations for a digital publication.

In terms of dream projects, my goal is to one day publish my own illustrated book and next year I’ll try to get a master’s degree scholarship in Europe or the US. I really want to expand my work worldwide!

What are you into these days, culturally? What are you reading, watching, etc?

I really enjoy cooking and I like watching cooking programs on the Internet or on a Brazilian TV channel called GNT. I follow the Brazilian chef Rita Lobo but I also love Jamie Oliver recipes very much.

I’m a big fan of TV series and my favorites at the moment are Downton Abbey, Better Call Saul, Orange is the New Black, Game of Thrones and House of Cards (not necessarily in that order.) My husband and I also love watching cartoons like Adventure Time and Gumball.

The last exhibition I visited here in Brazil was Ron Mueck’s at Pinacoteca and I found it amazing. It was great to see the sculptures up close and the video of his working process is very impressive. 

I also loved Lina Bo Bardi’s exhibition I saw at Sesc Pompéia. Lina was Italian but she also embraced Brazil and did incredible architecture projects like MASP. Lina was also a great illustrator and collaborated with many publications.

I’m currently reading (and loving) Haruki Murakami’s book Colorless TskuruTazaki and His Years of Pilgrimage.

Some websites and blogs I like and follow on the internet: It’s Nice That, Wrap Magazine Tumblr, Dazed, Present and Correct Blog, No Culture Icons, 50 Watts, Nowness, Freunde von Freunden, and Follow the Colours. 

Why did you move to São Paulo?

I was born in a country city called Ribeirão Preto and I moved to São Paulo in 2007 to study Fashion Design.

After that, I never really thought about going back to my hometown for real or moving to another city because I believe if you're are a creative professional here in Brazil, things are better if you live in São Paulo. Here we have not only have more jobs opportunities, we also have a stronger design scene and community.

Of course Brazil has other great cities that are more beautiful and peaceful than São Paulo and with good opportunities for other people, but as an illustrator, I believe São Paulo is a better option.

 

What are your favorite things about living there? Biggest challenges?

What’s great about São Paulo is that finally the city is starting to progress in some cultural aspects. New events are popping up, like independent publications and small creative entrepreneur fairs, food parks and big art exhibitions.

Being a creative professional here is such a big challenge and I believe we still have to achieve much more space and respect, but it makes me happy that some things are beginning to work out for us. It’s great to see young, creative people come together in order to bring new things and improve the city culturally. It’s a great step!

The challenge is that São Paulo is a very expensive city, with very high rents and abusive taxes. Besides, it’s still a violent city because of all the social inequality. The truth is: If you’re not rich, life in São Paulo can be very hard.

What are some neighborhood spots you love?

I live in a neighborhood called Vila Pompéia and that’s my favorite here in São Paulo because it’s a very cozy place, with those little old houses inhabited by elderly people. It’s a place where you can find many street markets with fresh fruits and vegetables. You can stop and eat a pastel or drink sugar cane juice.

I really enjoy walking around here, finding myself in a small stationery store to buy something I don’t need or those little places that sell a bit of everything and those magical candy shops with all those candies I used to eat I when I was a kid...

To avoid São Paulo’s traffic, my husband and I usually go out to eat somewhere near our apartment and we really don’t care because here we can always find good options like the traditional restaurant. ‘Degas’, where we go to eat beef parmigiana, and ‘Santa Fé Cervejaria’ that serves this marvelous dish called cupim casqueirado na telha com mandioca (Crispy hump served on a tile with cooked cassava.) 

We are not big fans of Brazilian pizza but we are very fond of this Neapolitan pizza restaurant called ‘Leggera’.

The ‘Água Branca’ Park is a nice place for a walk, read a book or buy organic products in the fair that takes place every Tuesday, Saturday and Sunday.

One of the best things about the neighborhood I live in is ‘Sesc Pompéia’. It’s a very nice place, where you can have a lunch for a fair price and there is always a lot of free activities, courses, big concerts and exhibitions.

What's the creative scene like? 

Unfortunately we don’t have anything organized like Working Not Working here in São Paulo to help freelance illustrators and designers find jobs.

We do however have a thrilling creative scene.  As I already mentioned, independent publications and fanzine events (like Feira Plana and Feira Tijuana) are growing and there are many young and creative people working on amazing projects.

Centro is a project that celebrates the creative scene through architecture. Created by Luiz Romero, Murilo Fonseca, and WNW Members #6106 Leonardo Sang and #4710 Felipe Rocha.  

One of the buildings they feature is ‘Farol'. The building is shared by four enterprises: the journalism studio Fluxo, an educational center focused on public art ‘Instituto Choque Cultural’, a design and art studio ‘Líquen’ and ‘Balsa’, a space for events, workshops, parties, etc. Together, the four enterprises collaborate to stimulate cultural production and the public and night life of downtown São Paulo.

Centro also tracks the action of ‘Voodoohop’, a party that celebrates art and music, playing a large part in the revival of the downtown creative scene.

Any WNW members whose work you admire?

Jean Jullien, Roman Muradov, Monica Ramos, Andrés Lozano, Julianna Brion, Sam Kalda, Danielle Kroll, Marco Goran Romano, Felipe Rocha, Jessica Hische, Bill Rebholz...


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In INTERVIEWS Tags members, Sao Paulo, Paola Saliby, Illustrator, Brazil

CREATIVE COUPLE: NATE & MICHELLE

Working Not Working March 26, 2015

CREATIVE COUPLE: NATE & MICHELLE


Getting to know our Creative Couples gives us the dual benefit of both personal and professional advice. Married for 10 years, WNW Members #1153 Michelle Hirschberg and #2592 Nate Able, recently teamed up as freelancers, taking both their careers and their relationship to the next level. A few fun facts about our latest Creative Couple:

1. Friends first, Nate and Michelle didn't become a couple until one fateful night in Atlanta's oldest strip club.

2. Their first official day working together happened on a road trip to LA. Michelle was on the phone with a client and upon realizing her art-director husband was in the car with her, the client responded, “Yeah whatever, he’s in the car with you? And can start now? Cool.”

3. All of their friends are creative couples. (Shout out to The Dietzes, The Sharkeys and Joe Sayaman & Luis Iglesias!)

Nate and Michelle say that working as a husband-wife team helps convince people to let them work remotely, “We’re already together, do we REALLY need to come to your office? Let’s skip all that inefficient commuting time."

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Hi guys! Tell us a bit about yourself, where you're from and what you're currently loving:

For the second year in a row, we’re “wintering” in LA. Now that we’re both freelance, we take advantage of our freedom and swap the snow of NYC for the beaches of California. We’re loving it (even through all of our NY friends are hating us.) Funny thing is, we’ve wound up working with New York agencies the whole time.

We’re currently cracking out on The Americans through Amazon Prime. The place we’re renting has no DVR or On Demand. It’s like watching TV in the '70s.

 

MICHELLE 

Describe your partner

Funny. Smart. Handy. Good at building things. Likes fruit “flavored” desserts (i.e. key lime pie) but hates fruit “based” ones (i.e. apple pie). 

 

What do you admire about him?

He’s constantly thinking of new ideas and art projects. He’s an amazing “dog” dad. He can also make a mean egg sandwich.

 

Through working together, I have discovered...

...Concepting together is just as seamless as when we have conversations about anything else. And we get off topic just as easily. From a car client to a DIY home project, often in the same breath.

 

NATE

Describe your partner

Pretty. Smart. Cool. Foodie. Yogi. Traveller. Puppy whipped.

 

What do you admire about her?

Her general positive outlook on life. Also, how she can spend twenty plus minutes arranging things on a shelf to be just right.

 

Through working together, I have discovered...

...She doesn’t get stressed about work or let it get to her. In fact, her positivity can occasionally drive me nuts. Collaborative bitching can be very important. 

 

MICHELLE & NATE

What came first, romance or work?

We met at the Creative Circus. We were friends first and then one magical night at the Clermont Lounge, Nate confessed his interest in Michelle. There’s nothing that says “happily ever after” like cans of PBR and 60-year-old strippers. While we always had “bounce sessions” where we talked what each of us was working on, we never officially worked together until a year ago. For some reason, it’s always easier to come up with ideas for someone else’s project.

 

How did you start working together? What was that transition like?

Nate had just gone freelance last winter and we were in the car on our way to LA. Michelle had been on a project and they wanted to extend her. She mentioned that she just happened to be traveling with her incredibly talented, art director husband. They were like, “Yeah whatever, he’s in the car with you? And can start now? Cool.” So our first day officially working together was on a highway in Tennessee.  

 

Do you have work/personal boundaries? If so, how do you draw that line?

We talk about it. Is this a working lunch or non-working lunch? Or we slowly transition, like if we’re concepting at night, Nate will write up our ideas while Michelle makes dinner. One thing we’ve learned is that the first thing you say when you wake up should never start with, “What if for that one idea…”

 

Ideal Coupling: Not Coupling ratio

Six thirds? We’re not good at math.

 

Do you find that it helps to promote the fact that you’re married? Ever hide it?

We don’t promote or hide it and it doesn’t seem to have much bearing on whether we get a job or not. If anything, it helps convince people to let us work remotely. “We’re already together, do we REALLY need to come to your office?” Let’s skip all that inefficient commuting time.

 

Favorite thing about working together. Hardest thing.

Our favorite thing about working together is that it allows us to have flexible schedules. We can take time off for vacation and our schedules are synced. Or if the job is remote, being able to work from wherever we are, whether that’s from home or in the car or from the beach. The best ideas for us never happen in an office. In fact, we’ve found we’re most prolific on long walks with our dog.

The hardest thing about working together is deciding where to go for lunch. 

 

As a couple: how have you seen your work evolve? As a professional, how has your relationship evolved? 

Like working with any partner, you learn how the other thinks and reacts to things and you get more efficient working together. We’ve been married for 10 years but our relationship really got serious last year when we became freelance partners. 

 

Are you friends with other creative couples? Why do you think people date each other in this field? 

All of our friends are creative couples. In the advertising field, we’re friends with The Dietzes and The Sharkeys and Joe Sayaman and Luis Iglesias. 

 

People in advertising date because:

Michelle: (stereotypical girl answer) For the same reason so many of us have friends in the field. A lot of us have similar sensibilities and interests and share an insatiable curiosity about the world. 

Nate: (stereotypical guy answer) Convenience. Especially early in an ad career, people never have time to do anything else so they wind up dating who is around the office. 

 

Do you have advice for other creative couples?

Date! (Each other, of course.) You don’t want to get so into the rhythm of being partners that you forget to be a couple. 

 

Anything we didn't ask you that you'd like to tell us about?

If you’re a freelance couple with a dog too big to take on airplanes and are looking to be bicoastal, get to know Sheraton Hotels (unpaid endorsement!) They all have nice rooms, gyms, decent restaurants and no pet fees. We can share our cross-country-by-Sheraton Google map with you. 


Michelle's Work

Nate's Work

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In INTERVIEWS Tags nate able, michelle hirschberg, Creative Couple

MAKING THE LIFE THAT FITS YOU

Working Not Working March 25, 2015

MAKING THE LIFE THAT FITS YOU


This is the second installment of Living the Dream, a series by WNW Member #5670 Steven Skoczen on his experiences this year traveling - and working - all over the world. This week, we learn about the 'Steven Manual' and how the lack of structure can make us even more productive.

Read the first installment to learn how Steven sold everything he owned, left his life in Portland, and set out on the ultimate adventure. 

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One of the most striking things about my life here in Thailand is what it doesn’t have. No solicitors. No junk mail. No regular mail. No advertising (I can’t understand the stuff I do hear.) No social obligations. No set time I really have to be anywhere. No expectations of who I am, or what I do. No habits.

And in this space, I’m thriving like I’ve never thrived.

I write every day. I eat salad for breakfast. I work until I’ve accomplished a significant chunk of work, then I stop. I make projects and art. I exercise every day. I meditate. I give myself a break when I need one.

The result has been that I’m more productive at work than I was in Portland, on fewer hours. As a result, I now have the time and energy to pursue the creative projects that recharge me and keep me lit up. And time to explore a new country and learn a language.

In Portland, I wrote The Steven Manual - software that tracks every bit of my life, and keeps an eye on if I’ve exercised lately, if I’m getting out of the house and seeing friends, all of those kind of things. I love the manual. It’s been a daily habit for more than two years, and it has single-handedly steered me out of depression, gotten me into nature when I really needed it, and generally been psychic, robotic best friend.

But here, even after a few conscious attempts, I just don’t use it. Here, it’s like I have a hand on all the knobs - seeing people, number of work hours, time with friends, number of new experiences - and when something feels out of balance, I’m just giving myself permission to just do whatever it is that needs done.

In a beautiful and powerful way, it’s working. I haven’t been as centered, fulfilled, as genuinely good as I feel here in a long time - and without propping myself up on love or someone else - maybe ever.

There’s an unacknowledged weight, an inescapable mold that presses on our regular lives. The space of our days defined by house, car, bills, life, friends. These mark every one of our minutes, cordoning off the truly free space in which we can move.

But sell everything, move to a new country, culture, and time zone, and suddenly everything is opened up. The facts remain unchanged: I’m awake for sixteen hours every day. But only here, with everything stripped away, do they actually feel that plentiful.

Every one of us is different. Each of us has our own equilibriums and knobs, and our balances are sure to change with the seasons and the weather and all the passing tempests of our lives.

But there’s something to unhooking. Something powerful in that quiet, persistent voice: let’s not go to that show. Let’s not clean out the car. A pause. A space made. Waiting in it:

Let’s do what makes us come alive.


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In INTERVIEWS Tags Members, travel, creative technologist, thailand, adventure

MEET #5262 EVE WEINBERG

Working Not Working March 17, 2015

MEET #5262 EVE WEINBERG


Director • Brooklyn, NY

WNW Member #5262 Eve Weinberg partners with ad agencies, interactive firms, media companies, and filmmakers to direct the motion graphics components for large projects. Such partners have included CNN, BAM, Participant Media, and Potion. In the interview below, Eve offers some honest advice to fellow freelancers: "Communicate well if you’re having trouble delivering on a deadline or asset. Clients are people too. Communication is key."

WARNING: This video has been identified by Epilepsy Action to potentially trigger seizures for people with photosensitive epilepsy. Viewer discretion is advised.

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1. How long have you been freelancing?

On and off since 2007. So, roughly 6 years, non-sequentially.

 

2. Is there a time or place that you feel most creative/have the best ideas?

Late at night, first thing in the morning, or after a nap. Basically, right after I’ve slept, or right before I’m supposed to sleep.

 

3. What’s your ideal Working:Not Working ratio?

What’s ‘not working’? Drinks with friends where we talk about project ideas? Crafternoons or drink-and-draw nights? Weekend hackathons? It’s tough to know the difference between working and not working. I’m a fan of the 80/20 principal though.

4. Do your parents understand what you do?

Absolutely not. Major bummer. I just give them the snippets that they can post to facebook every once in a while.

 

5. What scene from a movie makes you laugh just thinking about it? 

Elf - all of it.

Or the David Cross line in Waiting for Guffman - "Once you go into that circle, the weather never changes. It is always 67 degrees with a 40% chance of rain."

 

6. If you were stranded on a desert island, with your computer, what 3 websites would you take with you? 

chat roulette, http://codepen.io/kowlor/full/MYOKRd/, netflix

 

7. What do you do when Not Working?

nap. bike. hike. soccer. draw. collage. watch movies.

8. Do you have a hidden talent?

I dont know if this makes me more, or less, employable, but I hold a world record. hehe

 

9. Any tips or advice for fellow freelancers?

Communicate well if you’re having trouble delivering on a deadline or asset. Clients are people too. Communication is key.

 

10. What’s your favorite thing on the internet this week?

http://animagraffs.com/

 

11. Who are some other WNW members whose work you admire, and why?

These are a few that I noticed on the list whom I’ve worked with and are extremely talented and driven: Daniel Savage, Sean McClintock, Erica Gorochow, Michelle Higa Fox


More Work From Eve

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In INTERVIEWS Tags MEET, Eve Weinberg, Director, Brooklyn

MEET #1348 DAN BLACKMAN

Working Not Working March 13, 2015

MEET #1348 DAN BLACKMAN


Designer • Brooklyn, NY

WNW Member #1348 Dan Blackman is an award-winning graphic designer and director, currently working full-time at Tictail in Brooklyn. The ADC Young Gun has also created stunning work with such companies as VSA Partners, FWIS, Sapient, Sagmeister & Walsh, and Mother New York. Dan spoke to WNW about the benefits of both freelancing and full-time.

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1. How long have you been full-time? How do you weigh the benefits of freelancing and full-timing?

I've been full-time on and off my entire career but this latest stint about a year and a half. Between Tumblr and now Tictail. Which for me is weird since I never imagined working in the tech industry. But here I am, learning more than ever.

Both full-time and freelance have their ups and downs. Throughout my career I've been between the two and and have found satisfaction in both. When freelancing I have had the freedom to take on what I want, when I want. Which wasn't always the case. I used to spend most of my freelance time jumping from agency to agency working on branding projects. 

When working full-time (especially in-house) I've found that it's really rewarding to concentrate on one brand and a bigger long-term goal. With freelance it was typically project to project without a lot of time to spend on one thing.

 

2. Is there a time or place that you feel most creative/have the best ideas?

I find being alone for a couple hours in the morning before all the meetings start tends to be my most productive. Typically between 7am and 10am

 

3. What's your ideal Working:Not Working ratio?

Working 90% of the time, all the time.

4. Do your parents understand what you do?

They try their hardest. Luckily "Graphic designer" is usually enough for them.

 

5. What scene from a movie makes you laugh just thinking about it?

Shit that's a tough question. The "Jobin" quote in I Love You Man used to get me.

 

6. If you were stranded on a desert island, with your computer, what 3 websites would you take with you?

New York Times, Tumblr and Vice.

 

7. What do you do when Not Working?

Drinking, socializing, traveling, and hanging out with my lovely girlfriend.

 

8. Do you have a hidden talent?

I really enjoy photography in my off time. A talent that I hope one day to make more use of.

9. Do you have any tips for freelancers and fellow full-timers?

Get as much experience as you can. If you aren't happy, change it.

 

10. What's your favorite thing on the internet this week?

The last couple episodes of Radiolab were pretty amazing. Boston Big Picture is always fun to explore and Tim Goodman and Jessica Walsh's book release antics have been fun to follow.

 

11. Who are some other WNW members whose work you admire, and why?

That's such an unfair question haha. I really believe that everyone on WNW is insanely talented, that's what makes WNW what it is. 

If I had to name a few though they would be Skip Hursh who I was lucky enough to hire when I was at Tumblr. The guy is super-conceptual and seems to be capable of doing anything. Another guy that I really respect is Derrick Lee who I worked with at Mother NY and is now at Nike in Portland. Last would probably be Brent Couchman who in the last year opened up his own shop in SF, the guy's a monster. Oh and Mike Burton, because the dude is Mikey Burton.


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In INTERVIEWS Tags MEET, Dan Blackman, Full-time, Designer, Brooklyn

MEET #1517 DAN CASSARO

Working Not Working March 11, 2015

MEET #1517 DAN CASSARO


Designer • Brooklyn, New York

WNW Member #1517 Dan Cassaro considers himself "a native New Yorker and a frequent Get-The-Hell-Out-of-New-York-Er." But you may already know him as the superhero designer, protecting the freedom of freelancers. 

Dan was named an ADC Young Gun in 2011, and has worked for clients that include Beck, Nike, The New York Times, Victoria's Secret, VH1, MTV, McSweeney's, HarperCollins and Carhartt. Dan's work has received accolades from the likes of The New Yorker, Fast Company, The New York Times Magazine, Rolling Stone, The Wall Street Journal, and Esquire. 

Below, Dan speaks with WNW and offers some great advice to fellow freelancers: "Don't be afraid to ask questions! Everyone feels like they need to pretend that they know exactly what the are doing when they start out. We're all just dummies trying to look cool, smart, whatever. It usually causes more problems in the long run."

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1. How long have you been freelancing?

About 6 years. 

 

2. Is there a time or place that you feel most creative/have the best ideas?

In the car, alone, listening to the radio. Music seems to activate whatever part of my brain it is that gives me ideas. 

 

3. What's your ideal Working:Not Working ratio?

That's the million dollar question, right? If I ever figure it out I will let everyone know. 

4. Do your parents understand what you do?

Yep. They totally get it. I think people more or less understand what design and illustration is, even if they don't understand the specifics of what goes into it. 


5. What scene from a movie makes you laugh just thinking about it? 

The scene in the Naked Gun when Frank is climbing on the side of the building and he grabs the stone penis. I'm laughing about it right now as I type it out. 


6. If you were stranded on a desert island, with your computer, what 3 websites would you take with you? 

NONE. The internet would remind me of my old life. I would want to focus on my new life as a warthog hunter/pineapple farmer. 


7. What do you do when Not Working? 

Lots of road trips with Niamh and the dog. 

8. Do you have a hidden talent?

I am REALLY good at making breakfast. I used to work as a cook in a diner so I have mastered the art of bacon and eggs. 

 

9. Any tips or advice for fellow freelancers?

Don't be afraid to ask questions! Everyone feels like they need to pretend that they know exactly what the are doing when they start out. We're all just dummies trying to look cool, smart, whatever. It usually causes more problems in the long run. 

 

10. What's your favorite thing on the internet this week?

This.

 

11. Who are some other WNW members whose work you admire, and why?

I love them WNW beautiful babies equally.


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In INTERVIEWS Tags MEET, Dan Cassaro, Brooklyn, Designer, Featured

MEET #2825 LIZ MARKS

Working Not Working March 10, 2015

MEET #2825 LIZ MARKS


Copywriter • Miami, FL & Los Angeles, CA

We often imagine a writer hunched over a desk in a stuffy room battling insomnia. This is not how WNW Member #2825 Liz Marks operates. The Miami-based copywriter told us that she comes up with the best ideas "first thing in the AM. On my couch. I never sit at a desk. Ever." Liz's approach works just fine, as she has created fresh ideas for top clients like Apple, Google, Samsung, Coke, Citibank, vitaminwater, and Netflix. Liz also offers some straightforward advice to fellow freelancers, free of charge: "Be nice and fun to be around. It goes a long way."

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1. How long have you been freelancing? 

This will be my second year. 

 

2. Is there a time or place that you feel most creative/have the best ideas?

First thing in the AM. On my couch. I never sit at a desk. Ever.

 

3. What's your ideal Working:Not Working ratio?

Ideal: 70/30. Actual: 90/10. I really need to work on the “not working” part. 

 

4. Do your parents understand what you do?

Yup! I’m lucky. Momma ain’t no fool. 

5. What scene from a movie makes you laugh just thinking about it? 

The “you’re going the wrong way” scene from Planes, Trains, and Automobiles. 

 

6. If you were stranded on a desert island, with your computer, what 3 websites would you take with you? 

YouTube – So I can watch videos on how to survive on a desert island. 

Liz-marks.com – So I can work remotely and stay relevant for when/if I decide to return from the desert island. 

Google – It’s kind of like asking a genie for more wishes… 

 

7. What do you do when Not Working?

Sweat. I’m always up for a good physical challenge. 

 

8. Do you have a hidden talent?

I’m a writer by trade but I have an uncanny ability to draw Pokemon. I also have a freakishly high vertical jump. 

9. Any tips or advice for fellow freelancers?

Be nice and fun to be around. It goes a long way. 

 

10. What's your favorite thing on the internet this week?

The future is now. 

 

11. Who are some other WNW members whose work you admire, and why?

I like to work and laugh with people who like to work and laugh. Oh, and who are awesome at what they do: Daniel Savage, Antonin Brault Guilleaume, Ryan Gury.


More of Liz's Work

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In INTERVIEWS Tags MEET, Liz Marks, Miami, Copywriter

CREATIVE COUPLE: LETA & WADE

Working Not Working March 6, 2015

CREATIVE COUPLE: LETA & WADE


Asking the couple behind Complements to draw a line between work and play is a bit moot. WNW Member #2846 Leta Sobierajski and WNW Member #3441 Wade Jeffree may have met through OkCupid but it was their mutual love of Josef Müller-Brockmann that started it all. Leta and Wade admit that because they're such workaholics, it was important for them to find a partner who would equally embrace the blur between personal and professional. How do they make it work? Straightforward advice: "Make side/work projects together, have sex—followed by more sex. Beside that, it's simple and like any other relationship really."

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Hi guys! Tell us a bit about yourself, where you're from and what you're currently loving:

We have been together for about two years now. Leta is a freelance graphic designer & art director who often works from our home studio. Wade works at Mother Design after just getting his new visa. We are obsessed with watching The Office and desperately want a dog but don’t think we are responsible for one just yet. Also this. 

 

LETA

Describe your partner. 

Wade is a handsome Australian with a cute butt. He’s very intelligent, driven, and a total workaholic, just like me. He's a great thinker and an equally great lover.

 

What do you admire about him?

He is the most tolerant, level-headed guy I have ever met. He keeps his cool, and helps me keep mine too.


Through working together, I have discovered...

...he has a mean jump shot.
 

 

WADE 

Describe your partner. 

Structured fringe, Acne-outfitted, strong-willed, badass.

 

What do you admire about her?

Her passion and drive to succeed whilst remaining humble. She's had a strange journey to get to where she is now, one that would not have been so if she didn’t go all or nothing.

 

Through working together, I have discovered...

...she's extremely organized, which I am not. So that helps. :)

 

LETA & WADE

What came first, romance or work?

Coupling came first! We met on OkCupid in April of 2013. Leta made an account after one too many lousy relationships and no less than five days later, Wade messaged her with his number and asked if she'd be interested in getting together for a drink because we shared similar interests. Leta’s profile said that she didn’t want to talk to anyone who didn’t know who Josef Müller-Brockmann was. We had three dates in the same week and have been together ever since (nearly two years)!

 

Had you dated anyone in the creative field before?

Leta: Yes.
Wade: No.

 

How did you start working together? What was that transition like?

We both believe that work and life are intertwined—they are not two separate entities. We are both very driven and find fulfillment in our work, so we often find ourselves working next to each other until the late hours. It helps to drive us to keep working, as we push each other with everything. We have the ability to bounce ideas of each other and help push each others' workflow. However, we rarely work on client projects together, which was a major catalyst for our Complements project. It allows us to collaborate, yet express our relationship in a manner that is visually compelling and representative of how ridiculous we are. It was a very seamless transition, as we were already so involved in and aware of each others’ projects.

 

Do you have work/personal boundaries? If so, how do you draw that line?

Not at all! No lines to draw. Working together can get pretty interesting, especially when we both aren’t wearing pants.

 

Ideal Coupling: Not Coupling ratio

As much coupling time as possible!

 

Favorite thing about working together. Hardest thing.

The best thing is that we can be completely honest with one another without worrying about saying or doing the wrong thing. Over time, we have developed a respect & confidence in each other’s ideas. The hardest part is that we get lazy with our cooking and exercise. Both of course are important to staying healthy!

 

As a couple: how have you seen your work evolve? As a professional, how has your relationship evolved?

Being honest and providing opinions for each others’ work has helped us both improve our skill set and our portfolios. As we worked on Complements, we have taken on larger challenges and tested our capabilities as designers as well as a couple. Once we accomplish a goal, we create new ones. Since our relationship is made quite public through our project, we can’t say it is evolving any differently professionally than it is personally.

 

Are you friends with other creative couples? Why do you think people date each other in this field?

Inevitably, yes. It’s so difficult to find someone who understands and tolerates our long hours and eclectic behavior. We both wanted to meet people that we could relate to, as our lives are intertwined with our work and it’s difficult to find separation from the two.

 

Do you have advice for other creative couples?

Make side/work projects together, have sex—followed by more sex. Beside that, it's simple and like any other relationship really. 


More of Wade's work: 

More of Leta's work:

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In INTERVIEWS Tags members, Design, Featured, Creative Couple

MEET #2356 MELISSA FAUSTINE CHANG

Working Not Working March 5, 2015

MEET #2356 MELISSA
FAUSTINE CHANG


Designer • Los Angeles, CA

WNW Member #2356 Melissa Faustine Chang is a designer who specializes in branding, publishing, typography, and print. She's worked with publishing titans like W. W. Norton, Penguin Random House, and Simon & Schuster. Her work has been recognized by the Type Director's Club and Print Magazine. Melissa offers some great advice to her fellow freelancers: "Routine is key in staying focused and disciplined. Something as small as having a set place to go every day, like a studio or co-working space, helps build a bit of structure in what can otherwise be a rather unstructured lifestyle."

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1. How long have you been freelancing?

A little over two years now. 

 

2. Is there a time or place that you feel most creative/have the best ideas?

I have the best ideas right before I fall asleep—it's when my mind is most unfettered. I keep a notebook by my bed to scribble down ideas and decipher the gibberish (genius) the next morning. 

 

3. What's your ideal Working:Not Working ratio?

About 60/40. Making sure I dedicate a good chunk of time to Not Working keeps me refreshed and much more effective when I’m Working. 

4. Do your parents understand what you do?

Somewhat! They have a general idea that it has something to do with pictures and computers.

 

5. What scene from a movie makes you laugh just thinking about it? 

The Black Knight scene in Monty Python. “Tis but a flesh wound!” Classic. 

 

6. If you were stranded on a desert island, with your computer, what 3 websites would you take with you? 

1. Google Maps for turn-by-turn navigation around the palm trees

2. Yelp to see where to find the tastiest 5-star coconuts

3. YouTube for videos on how-to best open and cook the coconuts

 

7. What do you do when Not Working?

I swim, hike (two things that are so wonderfully accessible since relocating from NY to LA), and travel as often as possible. 

My favorite thing about freelancing is that if work is ever slow, I have the freedom to hop on a plane to wherever the cheapest ticket takes me. 

8. Do you have a hidden talent?

Not taking things or myself too seriously. 

 

9. Any tips or advice for fellow freelancers?

Routine is key in staying focused and disciplined. Something as small as having a set place to go every day, like a studio or co-working space, helps build a bit of structure in what can otherwise be a rather unstructured lifestyle. 

 

10. What's your favorite thing on the internet this week?

They speed up Seinfeld episodes on TBS to fit more episodes in—so diabolical! 


More of Melissa's Work

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In INTERVIEWS Tags MEET, Melissa Faustine Chang, LA, Designer, Publishing, Branding

ON PERSONAL BRANDING: KARAN SINGH

Working Not Working March 5, 2015

ON PERSONAL BRANDING:
KARAN SINGH


The man, the brand. As many freelancers know, you're not just an individual creating work for businesses, you are a business. And business have brands, which means you must too. WNW Member #3041 Karan Singh not only created a personal brand, he even did a rebrand. To combat the inevitable identity crisis, Karan went beyond the avatar, creating an interactive experience on his personal site to reflect the multi-facets of himself (or at least that of his online persona.) Karan admits that reducing himself to an icon or mark made him nervous; however, "It made me a lot more calculated and focused on the kind of work I make and share, which is effectively the work which I'd like to be commissioned to do."

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Hi! Tell us about yourself: who you are, what you're working on and what you are currently loving:

I'm an illustrator/artist from Sydney, Australia, living and mainly eating pizza in New York. I just finished a couple of patterns for an exciting new fashion label,  I recently released a personal screen print and I'm working towards an exhibition in June.

I'm a little late to it but I've just binge watched 'Black Mirror' on Netflix. It's a fascinating social commentary on the role of technology in our lives and how much we depend upon it or rather, are addicted it. It's definitely left me feeling a little self-conscious about how much I rely on my devices, especially my phone.

 

Let's talk about personal branding. Why does an individual need a brand in the first place?

The creative industry is big and competitive which means there's a huge emphasis not only on creating good work but being able to stand out with it. Branding transcends a logo and a regularly used typeface; for me as a one man team, it's also effectively my persona or at the very least, the aspects of my persona I feel comfortable sharing publicly. I believe it's about acknowledging your own interests, strengths and ambitions and ensuring they're reflected in your work. 

 

Does having a brand help you get work? 

l think with the above considered, it's probably made me a lot more calculated and focused on the kind of work I make and share, which is effectively the work which I'd like to be commissioned to do. 

 

When did you start working on a personal brand? 

I don't believe it was ever something I intentionally pursued when I first began. It happened slowly and naturally as I began to focus on what I liked doing. It initially developed in small increments until I slowly became conscious about what was effective and worked but also reflected me. 

 

Why the rebrand?

The creation of the re-brand project came from the desire to have my identity be more of a reflection of me in an illustrated sense, hence the avatar. 

For my personal rebrand, I didn't like the idea of restricting myself to a rigid logo, but instead wanted something that was dynamic and would adapt and change as I do. Whilst I acknowledged the value of being able to reduce oneself to an icon or mark, committing to it made me a little nervous.

Having an avatar as a logo makes sense, so long as you never changed your hair, glasses or any other aspect of your appearance. As a result, I came up with the idea of a static base for the logo: my face, and created a tool kit of assets that could be interchangeable. I worked on an interactive application along with developer Alexander Szekely, and took inspiration from a slot machine, to show the random combinations of all the options.   

 

KaranSingh_Identity_01.jpg
KaranSingh_Identity_02.jpg
KaranSingh_Identity_05.jpg
KaranSingh_Identity_03.jpg
KaranSingh_Identity_04.jpg
KaranSingh_Identity_06.jpg

 

Who are others whom you find self-brand well?

Lernert and Sander are a great example of how visual artists can brand themselves well through their distinct aesthetic and presentation style. Dutch artist Parra does this well using a simple and iconic color palette and character style.

 


Any advice on effective networking?

Making great work is satisfying but it's important to share it if you plan to make a career out of it. Connect with other people in the industry. One of the best pieces of advice I've received was that if ever I found a person's work I liked, I should email them and tell them. It's lead to great collaborations and long lasting friendships.

 


Any advice for students and other designers just starting out?

Try new things, experiment lots, make mistakes, be yourself and do what makes you happy. 

 

What's your dream project?  

I'd love to work with Kenzo; their shows, direction and pieces are always on point.

 


Are there other WNW members whose work you admire?

My buddies David McLeod and Luke Choice usually give me something to be jealous about. 

 

Bonus question! What's up with pizza? I mean its good but you're like, really into it. Curious what you love about it and where that started.

What's not to love!? It's a delicious circle which you can put pretty much anything on. It probably started when I lived at home with my folks and takeout was a luxury, a polar opposite to how my life is now, courtesy of Seamless. 


More of Karan's work:

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In INTERVIEWS Tags members, personal branding, illustration

Photo by WNW Member #3894 Don Shelford

MEET #2902 SHEENA BRADY

Working Not Working March 4, 2015

MEET #2902 SHEENA BRADY


Copywriter • Brooklyn, NY

In the Fall of 2014, we featured a series of GAP ads directed by David Fincher, and written by WNW Member #2902 Sheena Brady. We're big fans of Sheena's work for clients like GAP, Coca-Cola, Nike, Levi's, Converse, and Carhartt, so we figured we should feature the copywriter herself. Sheena was most recently a Creative Director at Anomaly. Before that, she was a Writer/Creative Director at W+K Portland for 7 years. Now she's a full-time freelancer. We asked the hilarious Sheena Brady if her parents understand what she does for a living: "They think I’m in med school. I do it for the care packages." We also asked Sheena if she has any tips for fellow freelancers: "HR people are no joke. Don’t procrastinate on the paperwork. They will find you."

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1. How long have you been freelancing?

A year and a half.  

 

2. Is there a time or place that you feel most creative/have the best ideas?

There’s only one thing in my portfolio that I came up with while sitting in an actual office. So, anywhere but an office. 

 

3. What's your ideal Working:Not Working ratio?

I haven’t quite figured that out yet. I’m still new to this. 

4. Do your parents understand what you do?

They think I’m in med school. I do it for the care packages. 

 

5. What scene from a movie makes you laugh just thinking about it? 

Fred Williard’s play-by-play in Best in Show. 

 

6. If you were stranded on a desert island, with your computer, what 3 websites would you take with you? 

doomandbloom.net
armageddononline.org
graywolfsurvival.com

 

7. What do you do when Not Working?

I have lots of half-finished short film and show ideas. I need a personal project manager. 

8. Do you have a hidden talent?

A gypsy once told me I had psychic powers. I haven’t been able to harness my clairvoyance but when I do it will be a huge advantage in the freelance game. 

 

9. Any tips or advice for fellow freelancers?

HR people are no joke. Don’t procrastinate on the paperwork. They will find you. 

 

10. What’s your favorite thing on the internet this week?

My hometown news website is always amusing. I once read a local police report where a man was caught naked (and greased) in the school air duct system with stolen paper clips and a stapler.  
http://www.newsminer.com/


Sheena's Work

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In INTERVIEWS Tags MEET, Sheena Brady, Copywriter
Photo: WNW Member #3790 Jim Golden

Photo: WNW Member #3790 Jim Golden

ON PORTLAND: BERNADETTE SPEAR

Working Not Working March 3, 2015

ON PORTLAND: BERNADETTE SPEAR


Portlandia characters included, we've been hearing amazing things about Portland for years. Besides Wieden+Kennedy ruling the town, there are pockets of creative action - and craftsmen of all kinds - throughout the city. As a producer, WNW Member #3283 Bernadette Spear makes it her job to find all those creative hubs. With work-life balance a priority, Bernadette tells us that networking is done a bit differently in Portland,  "There are no agents, reps, or go-betweens; you get to the creative people just by talking to them at a bar or floating down the river with them." 

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Tell us a bit about yourself, what you're currently loving...

I grew up in Juneau, Alaska and spent 15 years living in Portland. I am currently in NYC and working in Chicago/NY for Havas Worldwide.  There is a terrific group of creatives in Chicago, it has been a great start to a new year.  

As for what I'm currently loving, there's a podcast called Adjust Your Tracking that's my favorite!  It's two film savvy guys reviewing films and interviewing notable filmmakers.  Be forewarned, there is a fair amount of colorful language. And on the internet, I’m obsessed with Instagram as usual. 

 

Why did you move to Portland?  

I moved to Portland to finish college. It was 1/4 of the price tag of the school in Boston and some of my friends from high school rented a house in the woods for us. I figured I would finish school and end up back on the East Coast, but Portland turned out to be a terrific place to establish a career in filmmaking so I stayed, and stayed and 15 years went by and I bought a house….

Photo: WNW Member #3790 Jim Golden

How does the city inspire you? 

Pretty much anything you can imagine can be achieved in Portland. It is a reasonably inexpensive place to live well and there are pockets of talented people all around willing and eager to collaborate. 

You wouldn't know it at first glance that the guy at the end of the bar who looks like a regular guy wrote the screenplay to your favorite film.... In Portland, people who do cool things are just your buddies and neighbors, not people that are idolized and hidden away.

 

Describe Portland's creative scene.

I find Portland's creative scene to be unlike any other city's. There are all these hidden creative people and gems of talent: craftsmen, people with a weird, random skill that is very Portlandia-esque. Portland is a really cool place because its affordable to live in, which is necessary as a creative to have resources at your disposal. People don’t have to work 80 hours a week to get by or spend that on their car like in LA. In Portland, they’re either at work or playing. There's more time to meet and interact. If I need someone who can build a structure, a motorcycle, robot, you can find those people and you don’t have to dig that deep. There are no agents, reps, or go-betweens; you get to the creative people just by talking to them at a bar or floating down the river with them. 

 

What are your favorite things about living there? What are some challenges?

Some of my favorite things: Having a house, a yard and being surrounded by creative people who work to live..... Oh, then there are the epic summers dedicated to backyard BBQ’s and floating the river. 

The biggest challenge with living in Portland from a creative perspective is limited choices if you want to collaborate at a really high level. There are a ton of creative people but a finite number of places to work. There are times when there’s not a lot of work so you have to have your own side projects and be self-motivated and make those things like your other job. 

Photo: WNW Member #3090 Neil DaCosta

What are some neighborhood spots that you love?  

I love Montavilla. I moved there in 2008 and I wouldn't change that choice for anything. It's a ten minute drive to downtown and a ten minute walk to Mt Tabor where you can get lost for hours in the trees and lovely vistas. One block from my front door is The Portland Garment Factory. 

Other recommendations:

Una for shopping, Heart for Coffee and the Red Flag is hands down my favorite neighborhood dive bar. Beech Street Parlor for a civilized night of delicious food/cocktails and a likely impromptu dance party. 

 

Any WNW members whose work you admire? 

I'm a big fan of Alexander Barrett. We have worked together a few times over the years and aside from being a stellar copywriter, I mostly stalk his illustrations/ PSA's on Instagram Tuff Stuf. The daily posts of 2015 from Benji Brucker's wannahump.me also put me in a good mood.


Photo: WNW Member #3790 Jim Golden

Photo: WNW Member #3090 Neil DaCosta

Photo: WNW Member #3090 Neil DaCosta

Photo: WNW Member #3090 Neil DaCosta


This is a new series that explores all the corners of the world where our members live, work, and play. Want to see your city featured? Email us.


In INTERVIEWS Tags Bernadette Spear, Portland, PDX, Producer

MEET #3988 RICHARD HART

Working Not Working March 3, 2015

MEET #3988 RICHARD HART


Designer • New York, New York

WNW Member #3988 Richard Hart has spent over 17 years as principal (and cofounder with his sister) of disturbance, a design firm in Durban, South Africa. He's an award-winning designer who has also published books, released CDs, opened a restaurant, a design store, and a gallery. In August 2013, he moved to New York City with his wife and two daughters. 

WNW Member & South-African native Jordan Metcalf cited Richard as a fellow WNW member whose work he looks up to, "There are so many great people on WNW that it’s hard to narrow down a list, but I’d probably say New York based, South African export Richard Hart stands out for me as someone whose work and career I admire. He’s been in the industry for ages, helped start up and run one of South Africa’s top creative studios, built up this incredible portfolio of exciting and diverse commercial and collaborative work, and has successfully managed to merge his painting skills, production know-how and graphic designer's eye into an experimental, beautiful and unique fine art focus in the last few years. I’d be happy to retire with a bio like his, and the guy’s not even close to being done yet."

We couldn't have said it better. 

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1. How long have you been freelancing?

Only about a year, which is almost as long as I’ve been in New York. Before that I lived in South Africa where I ran a studio for nearly 17 years… so it’s a bit odd being the freelancer and not the one searching for freelancers.

 

2. Is there a time or place that you feel most creative/have the best ideas?

Usually it’s between 1am and 4am when I’m desperately trying to switch off and get some sleep but my mind is just going crazy. Sometimes I wake up the next morning and realise that the ideas were developed in a state of exhausted delirium and are totally shit, but just as often I come up with gold. I’ve learned that there’s value in these periods of insomnia and mostly I just relax and go with it and deal with the fact that the next day I’m a zombie.

 

3. What's your ideal Working:Not Working ratio?

I work as a visual artist when I’m not freelancing, so really I’m always working. And that’s the way I like it. In terms of the split between freelance and art-making, 50/50 seems to be comfortable. I’m learning to come to terms with the fact that I don’t really have a lot of control over what the ratio turns out to be week to week… at first it was a bit stressful.

4. Do your parents understand what you do?

Haha, ummmmm definitely not. In fact I can usually measure the success of a project by how much head-shaking and eye-rolling it inspires in my mom. That said, she has always been unconditionally supportive, which I think is pretty much the definition of a good parent, right?

 

5. What scene from a movie makes you laugh just thinking about it?

Probably Jack Black drop-kicking Ron Burgundy’s dog off a bridge in Anchorman. Actually just the sight of Jack Black pretty much cracks me up.

 

6. If you were stranded on a desert island, with your computer, what 3 websites would you take with you?

1. coconutresearchcenter.org (Your source for accurate information on the health and nutritional aspects of coconut, coconut oil, palm, palm oil, and related subjects.)
2. survivenature.com (Learn the methods to survive and stay alive on a deserted island.)
3. pornhub.com… I mean, who knows how long I’ll be out there! (NSFW)

 

7. What do you do when Not Working?

I’m either at my studio making art or at home making amends with my wife for spending too much time making art.

8. Do you have a hidden talent?

No, I’m pretty sure any talents I have are out in the open and exploited to the fullest of my talent exploiting ability. Maybe talent exploitation is my hidden talent?

 

9. Any tips or advice for fellow freelancers?

It’s pretty obvious but I always try to view myself as being there to make someone’s life easier (usually a creative director). Skill and talent are a given, but if you use initiative, anticipate needs and get shit done before you’ve even been asked, it makes you so much more valuable. I know this from having been the hirer of freelancers for many years… the ones that were low maintenance and high output always got the call.

 

10. What's your favorite thing on the internet this week?

Hennessy Youngman on YouTube.



11. Who are some other WNW members whose work you admire, and why?

Morgan Brill because her work is really fresh and Jordan Metcalf because he’s my countryman, homie and is just lethal with a bezier curve.


Richard's Work

Richard's Studio

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In INTERVIEWS Tags MEET, Richard Hart, Designer, New York, Cape Town

WHAT ATHLETES CAN TEACH US: COTY TARR

Working Not Working March 1, 2015

WHAT ATHLETES CAN TEACH US: COTY TARR


Being a top creative isn't too different from being a competitive athlete. Years of training, an immense amount of discipline and perseverance, the drive to be a part of the elite. WNW Member #3262 Coty Tarr recently took a trip to Lake Placid, NY to follow the Team USA bobsled crew as they prepared for the upcoming World Cup competitions. We spoke to Coty about what we as creatives, can learn from athletes. 

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I recently took a trip to Lake Placid, NY to follow the Team USA Bobsled crew as they prepared for the upcoming World Cup competitions taking place all over Europe. In 2014, I photographed Jazmine as a personal project after the Sochi Olympics. We stayed in touch, and I convinced her to let me come to Lake Placid and photograph them training next time they were there. 

I'm usually the portrait photographer tweaking all my lighting set ups, traveling with a crew, and planning out each shot. This project was very different for me - there was simply no room for such a production. They were on a very tight training schedule, and I couldn't interfere. I had to give them space, and make sure I didn't interrupt. By using a fly-on-the-wall approach, I had the opportunity to sit back and witness what a truly blue-collar sport bobsled really is. From loading and trucking their sleds up mountains themselves, to changing the blades - they do it all. Hitting speeds of over 70mph, at 2,400ft elevation and below-zero wind chills, this training session was no walk in the park.

 

WHAT ATHLETES CAN TEACH US: 

 

Consistency and dedication.

I think this is exactly what we creatives could learn from athletes. I understand this can be one of many sports cliches, but I think it perfectly crosses over to our world. 

 

If you don’t train…you don’t get better.

Simple as that. And the same should go for us - we should be flexing our creative muscles day in and day out, whether we want to or not. When you have down time, work on personal projects, re-work that old photo you took years ago. Creatives are plagued by confidence issues - I battle this constantly. Bottom line is…I’m confident when I’m creating, I’m not confident when I’m not creating. 

 

Get back up.

If athletes don’t get back up every time they fall, or they didn’t hit that mountain every damn day whether they felt like it or not, they certainly wouldn’t be world class athletes. One thing professional athletes have going for them, is they are insanely consistent and dedicated. Their careers depend on it. We should be the same. 

 

Be the best at what you do. Be world class.

Enough said.


Out of the thousands of shots I took, I think these shots represent the story I was trying to tell. Each with a different yet cohesive style. The docu-style showing the hard work that's done unloading the sleds, the landscape shots show the beautiful yet rugged atmosphere they work in, and the portraits showing the character of each athlete.

FOLLOW COTY ON WNW

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In INTERVIEWS Tags members
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