"Curate Your Work & Organize Your Chaos." Malika Reid's Tips to Level Up Your Art Director Portfolio
Michael O’Donnell / EDITOR
Our community of 100,000+ creatives extends across more than 45 different creative roles, which means our advice for putting your best foot forward and landing work isn't one-size-fits-all. So last week, we launched a new monthly series called Level Up, which offers role and industry-specific advice from hand-picked experts on everything from portfolio sites to bios to pitches.
To kick things off, we tapped Ray Smiling, Malika Reid, and Justin Li, some of the best in advertising, to lead three crash courses on the do’s, don’ts, and tips to make your portfolio stand out to hirers and creatives alike.
Scroll down to read some of the key takeaways from Malika Reid’s Art Director Room.
If you’re a copywriter or creative director, or just want to take in more portfolio advice, see the takeaways from Justin Li’s Copywriter Room and Ray Smiling’s Creative Director Room.
Malika Reid is a Bay Area-based Art Director who is passionate about creating work that reflects the world she lives in. She's obsessed with beautiful things, so that's what she makes. Here’s Malika’s portfolio site.
If Malika wants you to remember nothing else, remember this: Forget the rules and do you. The vibe attracts the tribe. There is no one-size-fits-all approach to building your portfolio. Build a book to attract the kinds of recruiters and clients you want to notice you.
Designs by Working Not Working Member Martin Salazar