Justin comforted his class of copywriters, recalling what it was like to have to level up from Portfolio 1.0 to Portfolio 2.0. His initial advice: Give yourself credit. It can be as difficult leveling up your portfolio as it is breaking into the industry.
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"Curate Your Work & Organize Your Chaos." Malika Reid's Tips to Level Up Your Art Director Portfolio
If Malika wants you to remember nothing else, remember this: Forget the rules and do you. The vibe attracts the tribe. There is no one-size-fits-all approach to building your portfolio. Build a book to attract the kinds of recruiters and clients you want to notice you.
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"You Have 6 Seconds to Get Their Attention." Ray Smiling's Tips to Level Up Your Creative Director Portfolio
“What do you do best? What experience do you have that’s rare? What’s your POV? What do you want to do? How far are you from there?” Your portfolio should answer all of these questions.
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