Click here for intelligent branding, creative process insights, and adorable dog actors. Lacey Waterman discusses Strand Studio’s complete rebrand of Ollie.
Read MoreThe Netflix Marquee Doesn’t Promote Its Releases. It Promotes the Conversation.
At the start of October, Netflix took the tried-and-true approach of larger-than-life advertising and subverted it beautifully. With messages updated weekly, Netflix’s new billboard mixes the wit that the company’s celebrated Twitter is known for with the nostalgic aesthetic of a cinema marquee.
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7 Ways That Creatives Fought Against Racism in Advertising in 2020
The fact is that while most companies have struggled to change and make a difference, many professionals are getting tired of waiting for change. In response, they have created side projects to question and confront the status-quo on their own. Here are seven ways that some of them got the industry's attention.
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Red Wing & Droga5 Rally More than 50 Brands to Advertise Jobs Not Sales This Labor Day
American shoe company Red Wing and ad agency Droga5 have launched a Labor Day initiative to help the 25 million Americans currently suffering from unemployment. With #LaborDayOn, Red Wing and Droga5 aim to rightfully shift the focus back to the workers and away from the discounts now synonymous with the holiday.
Read MoreHow the Spot of the Summer Spliced Together: A Conversation with the Creatives from Nike, W+K, A52, and JOINT
How did it all come together, in the middle of a pandemic no less? We caught up with the creatives from Nike, W+K, A52 and JOINT to help piece together the behind-the-scenes process that went into making the ad of the summer.
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