American shoe company Red Wing and ad agency Droga5 have launched a Labor Day initiative to help the 25 million Americans currently suffering from unemployment. With #LaborDayOn, Red Wing and Droga5 aim to rightfully shift the focus back to the workers and away from the discounts now synonymous with the holiday.
Read MoreHow the Spot of the Summer Spliced Together: A Conversation with the Creatives from Nike, W+K, A52, and JOINT
How did it all come together, in the middle of a pandemic no less? We caught up with the creatives from Nike, W+K, A52 and JOINT to help piece together the behind-the-scenes process that went into making the ad of the summer.
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