• Home
  • FAQs
  • WNW News
  • Creative Work
  • Opinion
  • Back to WNW
Menu

Working Not Working Magazine

  • Home
  • FAQs
  • WNW News
  • Creative Work
  • Opinion
  • Back to WNW
×
Luca Venter.png

Hand the Keys Over & Trust Luca Venter’s Photographic Instincts

Working Not Working August 27, 2019

Hand the Keys Over & Trust Luca Venter’s Photographic Instincts

WORKING NOT WORKING

WNW Member Luca Venter is a South African photographer and director currently based in New York. We love his aesthetic and approach, on display with companies like Nike, Google, The New York Times, GAP, and Billie, and musical acts like Tennis, Liam Benzvi, and MF Doom. Whether he’s toying with unexpected framing, bold shadows and contrasts, or soft-focused closeups, it’s clear he’s got a full arsenal of skills and the confidence to use them when it counts. Luca points to his upbringing when discussing his photographic instincts and resulting creative career. “I honestly just don’t know what else I could even be doing. Coming from a working-creative family, it’s just an intrinsic part of my existence; I’m really grateful to have been given the freedom and encouragement to create from a young age.”

Luca also sees his move to New York as a major turning point in his career. But no matter how far from home he is, Luca relishes the collaborations where he gets to explore an existing familiarity or establish a new one. “I’m most proud of the times I get to work closely with my friends, creating together and supporting each other’s ideas. My ongoing projects with the band Tennis have been some of the most rewarding because of the trust that exists between us.” More recently, working with friend and WNW Member Noemie Le Coz on the first two Billie campaigns in 2018 was an exciting anchor while tackling a a project built on firsts.

View fullsize Billie_ProjectBodyHair_5.jpg
View fullsize Billie_22.jpg
View fullsize Billie_ProjectBodyHair_6.jpg

What’s next for Luca? More photography? More moving image? “Anything where there is a true sense of trust and value.” As he goes on to explain, “Without [trust], it doesn’t really feel possible to do your best in that moment. It’s a really rare thing to find.” Beyond trust, we asked Luca to share advice on developing professional connections and in the process a formidable portfolio and client list. He suggests keeping it simple. “Treat people with respect. I’ve continually seen people being treated poorly and it seems like such a waste of everyone’s time to not be cordial at the very least. Having a viable creative career can be a lot of hard work but it feel likes a huge privilege to be able to do this and what’s the point if you’re not positively affecting the people around you and uplifting others in what they’re trying to do?” We thank Luca for chatting with us and consistently uplifting us with beautiful work. Scroll down to see some of our favorite projects.

red.jpg
Editions_LV_11_wlogo.jpg
crisis_4.jpg
kenyatta_2.jpg
tennnis_6.jpg
liam_amnesia.jpg
crisis_5.jpg
Follow Luca on WNW
 

Discover more creative talent, projects, and perspectives like this on Working Not Working. If you're a WNW Member with new work, exhibits, products, news, or opinions to share, email us.

 
In INTERVIEWS Tags Luca Venter, MEET, photography, photographer, new york, creative, interview, advertising, music, tennis, Gap
← Copywriter Flushes Web-Based Portfolio In Favor of a Toilet-Centric PlatformTaking Ownership Over How Your Designs Are Implemented: The Underrated Art of Following Through →

Search Posts

 

Featured Posts

Featured
Sep 16, 2024
How to Tackle Employee Turnover in 2024: Lessons from Working Not Working on HR Brew
Sep 16, 2024
Sep 16, 2024
Sep 12, 2024
Creatives Spill the Tea: A Pulse Check on Employee Happiness
Sep 12, 2024
Sep 12, 2024
Apr 27, 2022
Nicole Lelacheur, a Senior Copywriter at JOAN, Talks Empathy, Instincts, & Keeping a Foot Firmly Planted Outside Adland
Apr 27, 2022
Apr 27, 2022
Apr 8, 2022
4 Steps to Build as a Business & Show Your Value, Courtesy of Carolyn Bothwell, Brand Strategist & Founder of Freelance Founders
Apr 8, 2022
Apr 8, 2022
Apr 8, 2022
6 Steps to Build Your Best Photography Portfolio
Apr 8, 2022
Apr 8, 2022
Mar 8, 2022
5 Portfolio Takeaways from Apple, Netflix, & Vans Animator Keenon Ferrell
Mar 8, 2022
Mar 8, 2022
Mar 8, 2022
Mischief President & “Sassy Bossypants” Kerry McKibbin on Stirring the Industry, Ideas Over Agency Theater, & the Power of “No”
Mar 8, 2022
Mar 8, 2022
Jan 25, 2022
5 Tips to Find Work, Collaborators, and Community on Working Not Working
Jan 25, 2022
Jan 25, 2022
Dec 20, 2021
TOV Consultant Vikki Ross Helps Brands To Become Human & Humans To Become Copywriters. (Sorry Robots.)
Dec 20, 2021
Dec 20, 2021
Nov 15, 2021
13 Steps to Create a Stand-Out Profile on Working Not Working
Nov 15, 2021
Nov 15, 2021

Powered by Squarespace