• Home
  • FAQs
  • WNW News
  • Creative Work
  • Opinion
  • Back to WNW
Menu

Working Not Working Magazine

  • Home
  • FAQs
  • WNW News
  • Creative Work
  • Opinion
  • Back to WNW
×

The 4A's Transformation Conference: No Blazer Required

Working Not Working April 5, 2016

By Pamala Buzick, WNW Business Development

So what happens when WNW goes inside a 4As Conference? Other than some spectacular food and suits, the following is a rundown of our top takeaways:

 

Talent Turnover

Good talent + good ideas = real engagement. In 2016, just add these two elements: speed + agility. Guess what? Clients still need their agencies and agencies still need great talent. Both are looking to reboot the system. For example, clients are now asking agencies about their attrition rate (a fancy word for staff turnover.) They want to get a feel for what kind of agency they're going to plop their multi-million account at. So, in turn, agencies are still trying to figure out ways to keep you from going to tech company with the blue letter or the blue bird. 

 

Money, Money, Money?

Sadly, the key slide of the presentation about working at agencies was the pay gap. Tech companies are on average offering a higher salary. Like a $45k difference.(Cough.) Agencies are not laying down on this note though. We'll continue to see titles like "Cultural Officer" or "Head Coach" still roaming the halls pouring you the latest office Kool-aid. Career guidance is the strongest reason for staying! Ryan Smith can map out your Qualtrics career from beginning to end with them. They have very little turnover, because at the end of the day all of us just want to know where we stand, where we are going, and how to get there. That's invaluable. And he's the data guy! 

 

Get Out of Your Comfort Zone

YouTube's Tara Walpert Levy reminded us (again) that our audience isn't watching TV anymore. And if you don't know these top 10 famechangers, then you might want to do your homework. (Psst, 7 & 8 don't count.) 

Susan Credle, CCO of FCB, reminded us to not be lazy. Stop going for the automatic response of the top 5 names you already know. Work with new people and new companies - a la Vice. She also reminded us that if you want to change diversity levels, then you have to make space for that person at the table. Literally. She made space on the panel for R/GA's passionate Chloe Gottlieb. 

And lastly, Jeff Goodby always reminds us to be in a constant state of readiness by taking a different route to work everyday. He may have been remarking on our everyday creativity, but it certainly rings true for our careers and those who hire us. 


In EVENTS + CULTURE Tags 4A's Conference, Conferences, Design, Advertising, Freelancer, Tech

Search Posts

 

Featured Posts

Featured
Sep 16, 2024
How to Tackle Employee Turnover in 2024: Lessons from Working Not Working on HR Brew
Sep 16, 2024
Sep 16, 2024
Sep 12, 2024
Creatives Spill the Tea: A Pulse Check on Employee Happiness
Sep 12, 2024
Sep 12, 2024
Apr 27, 2022
Nicole Lelacheur, a Senior Copywriter at JOAN, Talks Empathy, Instincts, & Keeping a Foot Firmly Planted Outside Adland
Apr 27, 2022
Apr 27, 2022
Apr 8, 2022
4 Steps to Build as a Business & Show Your Value, Courtesy of Carolyn Bothwell, Brand Strategist & Founder of Freelance Founders
Apr 8, 2022
Apr 8, 2022
Apr 8, 2022
6 Steps to Build Your Best Photography Portfolio
Apr 8, 2022
Apr 8, 2022
Mar 8, 2022
5 Portfolio Takeaways from Apple, Netflix, & Vans Animator Keenon Ferrell
Mar 8, 2022
Mar 8, 2022
Mar 8, 2022
Mischief President & “Sassy Bossypants” Kerry McKibbin on Stirring the Industry, Ideas Over Agency Theater, & the Power of “No”
Mar 8, 2022
Mar 8, 2022
Jan 25, 2022
5 Tips to Find Work, Collaborators, and Community on Working Not Working
Jan 25, 2022
Jan 25, 2022
Dec 20, 2021
TOV Consultant Vikki Ross Helps Brands To Become Human & Humans To Become Copywriters. (Sorry Robots.)
Dec 20, 2021
Dec 20, 2021
Nov 15, 2021
13 Steps to Create a Stand-Out Profile on Working Not Working
Nov 15, 2021
Nov 15, 2021

Powered by Squarespace