WORK: NEWCASTLE CRASHES DORITOS CAMPAIGN

WORK: NEWCASTLE CRASHES DORITOS CAMPAIGN

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Last year, WNW members #1332 Dan Kenneally, #4167 Ryan Raab, and Droga5 helped Newcastle fake its way into the Super Bowl ad arena with "If We Made It." The main spot, which featured a foul-mouthed Anna Kendrick, addressed the fact that Newcastle couldn't afford to pay for a Superbowl slot. Adweek called it the Best Ad of 2014.

Well the big game is only a few weeks away and now the whole gang is back for another round. Again, Newcastle can't afford the Super Bowl, but this time they're using Doritos' "Crash the Super Bowl" contest to sneak into the conversation. The ad repeatedly pokes fun at itself because "that's comedy that everyone could enjoy." Newcastle continues to wear mock-desperation like a badge and is owning it.

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WORK: "IF WE WON" WITH NEWCASTLE BROWN ALE

WORK: "IF WE WON" WITH NEWCASTLE BROWN ALE

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WNW Member #1332 Dan Kenneally, Droga 5, and Newcastle are starting a new holiday. It's called Independence Eve. Before fully submerging ourselves in Red, White, & Blue and fireworks displays and celebrating our freedom from the Brits, it's only respectful to grab a Newcastle Brown Ale this eve and toast the Red Coats. Join in on America's second favorite July holiday at IfWeWon.com.

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