WORK: NEWCASTLE CRASHES DORITOS CAMPAIGN
Last year, WNW members #1332 Dan Kenneally, #4167 Ryan Raab, and Droga5 helped Newcastle fake its way into the Super Bowl ad arena with "If We Made It." The main spot, which featured a foul-mouthed Anna Kendrick, addressed the fact that Newcastle couldn't afford to pay for a Superbowl slot. Adweek called it the Best Ad of 2014.
Well the big game is only a few weeks away and now the whole gang is back for another round. Again, Newcastle can't afford the Super Bowl, but this time they're using Doritos' "Crash the Super Bowl" contest to sneak into the conversation. The ad repeatedly pokes fun at itself because "that's comedy that everyone could enjoy." Newcastle continues to wear mock-desperation like a badge and is owning it.